Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
Lawyers are crucial to the success of a company or brand’s social media program – so how can communicators and marketers make sure the Law department doesn’t slow…
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Is Barbie’s Showcase page on LinkedIn evidence of a successful brand digital marketing campaign? Arik and Kevin also discuss the lure of real-time marketing, PR’s potential use in…
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The Fortune 500 is increasing its use of social media – except in the area of blogging. What else does a new study say? We talk about it…
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Guest co-host Lee Odden of TopRank Online Marketing, and author of “Optimize,” offers his perspective on how companies and brands should build a content strategy. Also, should publishers…
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How are companies and brands managing influencer relations? It’s a broad topic and Arik and Kevin discuss several aspects of it, including working with bloggers. Also this week,…
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Interview edition – Holly Spaeth, supervisor of marketing communications/social at Polaris, tells Arik and Kevin about her team’s role in several recent motorcycle launches for the company. She…
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Guest co-host Lionel Menchaca of W2O Group talks about his role there, his pioneering work in social media at Dell and why he sought a new direction for…
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Digital transformation is underway at companies of all sizes – but how is it going? Arik and Kevin discuss a report tracking the benefits and challenges of the…
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What’s the secret to making memorable videos for YouTube? What are big brands thinking about in terms of their approach to global social media and paid media? Arik…
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Arik and Kevin discuss some projections for spending on digital among CMOs, a new take on the “Every Company is a Media Company” mantra, suggestions for future job…
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