Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
We chat about Hootsuite’s first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to…
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It’s time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company’s…
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We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and…
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We discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations…
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We talk about Bud Light’s marketing mess and the lessons we all can learn from it. We also spend some time on USC’s 2023 Global Communication Report, which…
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Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know…
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We all know that social media is getting more fragmented. What the platforms used to be isn’t what they are today. And we’re all spending our time in…
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We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your…
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Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it’s an employee. We talk about some examples of this trend, the risks, and…
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Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and…
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