We chat about Hootsuite’s first-ever Social Media Career Report, which has some interesting insights on workload, salaries, mental health and more. We also share what stood out to us in Edelman’s Trust at Work report. Plus, Chobani’s “ghostwriter” job posting goes viral, an uptick in money spent on influencer marketing, and more! WHAT DO YOU…

It’s time to think differently about your social media accounts. We discuss why a niche approach is in and scale is out. We also chat about one company’s shoutout of their social media team in their latest earnings report. Plus, a job involving YouTube that we had no idea was so lucrative, why the dreaded…

We discuss how going against the grain in social media starts with taking a data-driven approach. We also chat about what early-adopter brands are doing with Threads and how you should be thinking about it from a strategy perspective. Plus, is there any problem with having a side gig? The impact of the FTC’s recent…

We discuss a great report from Reuters on how people are getting and interacting with news from social media. We also chat about a growing call for organizations to produce and post less content. Plus, the rise of the bored work colleague, Arik shares his story of getting suspended by Twitter, and more! WHAT DO…

We talk about Bud Light’s marketing mess and the lessons we all can learn from it. We also spend some time on USC’s 2023 Global Communication Report, which focuses on the state of corporate reputation. Plus, what PR managers want in an employee, and more! WHAT DO YOU THINK? We want to hear from you!…

Documentaries and brand films are just two examples of long-form videos that many companies are producing. We talk about why organizations are creating them, how you can know if they’re right for you and how you can create them. Also this month, Twitter melts down again. Should you or your company pay to get a…

We all know that social media is getting more fragmented. What the platforms used to be isn’t what they are today. And we’re all spending our time in more places. So it’s time to take a fresh look at how your organization should use its social channels. We offer up five social media truths for…

We offer our thoughts on generative AI and ChatGPT, advice for how to use it in the content marketing and social media space and how to get your teams thinking about its possibilities. Also this month, why is it still so difficult for some brands to go dark on social? Plus, the best time to…

Have you noticed who is the face of your favorite brands on TikTok? Sometimes, it’s an employee. We talk about some examples of this trend, the risks, and what you should consider if your brand wants to hire an in-house creator. Also this month, humor is on the way out in marketing. Plus, do you…

Does influencer marketing really pay off? We’ll look at how you can make the most of your influencer partnerships. Also this month, remember when Lush quit Facebook and a few other social channels? How have they done without them? Plus, the things that annoy PR pros about journalists and vice versa. Also, the importance of…