Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
As consumers spend more time with user-generated content, on a variety of social channels, there are more opportunities for companies and brands to showcase it. Also this month,…
Read more
We’re grateful this month to be able to share some audio clips from several former journalists now working in communications and marketing, and have them talk about some…
Read more
You can learn a lot about social media – from the person who manages it for your organization. So what should you ask them? We have a few…
Read more
Why is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this…
Read more
Those who create content for blogs and websites are well aware their traffic hasn’t been the same for several years. We discuss a post that tees us up…
Read more
The ‘return to the office’ might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some…
Read more
Measurement of your communications efforts and programs is tricky. There’s a lot you could track. So what should you pay attention to? From data dashboards to content scoring…
Read more
Our June 2021 episode includes: Social media advice for 2021 (:55) Guest: Jen Hartmann, John Deere (13:15) Spotlight: The Carolina Panthers and social engagement (32:55) FleishmanHillard’s Authenticity Gap…
Read more
Our May 2021 episode includes: State of Writing in 2021 (1:00) Guest: Sarah Mitchell, Typeset (4:40) Spotlight: Alaska Air’s boomer hype house (21:00) Ragan’s Communications Benchmark Report (24:30)…
Read more
Our April 2021 episode includes: Executive use of LinkedIn (:50) Guest: Lee Odden, TopRank Marketing (6:15) Spotlight: Dove leads on diversity (27:45) The State of Journalism 2021 (29:10)…
Read more