Get relevant news and advice about public relations, corporate communications, social media and marketing each month from Arik Hanson and Kevin Hunt. Arik is a solo marketing and communications consultant in Minneapolis/St. Paul and Kevin leads corporate communications content, channels and analytics at General Mills.
Why is there so much crappy thought leadership content out there? We talk about that and what B2B and B2C brands could do to improve it. Also this month, Arik clues you into what he’s telling his clients about their reliance on Facebook. Plus, an interesting report on the future of corporate communications, key findings…
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Those who create content for blogs and websites are well aware their traffic hasn’t been the same for several years. We discuss a post that tees us up for how you can try and break through – perhaps with email newsletters, influencers and employees. And we get into it a bit about the notion that…
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The ‘return to the office’ might be delayed again for many organizations but comms plans still have to be in place for the hybrid workforce. We discuss some things to consider and the challenges of the future workplace. Also this month, we salute the Mayo Clinic for a social media milestone, provide some tips for…
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Measurement of your communications efforts and programs is tricky. There’s a lot you could track. So what should you pay attention to? From data dashboards to content scoring and focus groups, we talk through some ways to get smarter about your metrics and reporting. Also this month, we look at what Pfizer did to get…
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Our June 2021 episode includes: Social media advice for 2021 (:55) Guest: Jen Hartmann, John Deere (13:15) Spotlight: The Carolina Panthers and social engagement (32:55) FleishmanHillard’s Authenticity Gap study (34:40) Brand films (39:40) Listener question: How should I network post-pandemic? (45:05) LINKS TALKING POINT Focus more on Facebook, customer service efforts on social in 2021…
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Our May 2021 episode includes: State of Writing in 2021 (1:00) Guest: Sarah Mitchell, Typeset (4:40) Spotlight: Alaska Air’s boomer hype house (21:00) Ragan’s Communications Benchmark Report (24:30) Altimeter’s 2021 State of Digital Content (27:30) Listener question: Should I start a business blog? (32:15) LINKS TALKING POINT State of Writing in 2021: Writing is hard…
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Our April 2021 episode includes: Executive use of LinkedIn (:50) Guest: Lee Odden, TopRank Marketing (6:15) Spotlight: Dove leads on diversity (27:45) The State of Journalism 2021 (29:10) Corporate email study (33:50) Listener question: Brands and Clubhouse (38:50) LINKS TALKING POINT Learn why and how executives should become active on social media Webinar: The Business…
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Our March 2021 episode includes: The 2021 Infinite Dial Report (:50) Guest: Tom Webster, Edison Research (8:00) Spotlight: Viral drone video (24:50) Gallagher’s State of the Sector 2021 (28:50) NFTs and marketing (33:05) Listener question: Getting your audience to your blog (37:25) LINKS TALKING POINT The Infinite Dial 2021 The state of podcast listening for…
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Our February 2021 episode includes: The state of influencer marketing (1:05) Guest: Jason Falls, “Winfluence” (9:10) Spotlight: New Zealand tells tourists to stop copying other people’s photos (30:15) What marketers need to know about Clubhouse (33:00) Pandemic changes for B2C content marketers (37:20) Listener question: Social media and executives (40:10) LINKS TALKING POINT 10 influencer…
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Our January 2021 episode includes: The PESO Model (1:25) Guest: Gini Dietrich, Spin Sucks (7:40) Spotlight: Dairy Queen employee on TikTok (19:15) How employee comms can help fight change fatigue (22:05) Digital marketing trends for 2021 (24:25) Listener question: How should brands approach social media during breaking/developing news? (26:40) LINKS TALKING POINT Why communicators must…
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