LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.
It’s risky campaign season on today’s show! We dissect some of the riskier campaigns of the last decade and give their take on what went right and what went wrong? We also elaborate on what it means to take a “risk” in today’s marketing culture and how they’d control the implementation across digital platforms. Learn…
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Have you ever wondered if you could start your own marketing company? How would you run it? How risky would it be? How do you live out your creative dreams and scale to the highest of highs? We explore this topic with Co-Founder and CEO of Battery, Anson Sowby. Anson’s leadership has led Battery to…
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Jess and Andy have an unscripted breakdown of last night’s Super Bowl ads. Who won, who lost, and who can utilize their Super Bowl ad splash to carry out success in 2024? Let’s also talk a little music. Usher, Ludacris, Taylor Swift sightings, and what happened to the rumored Justin Bieber guest appearance? Learn more…
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Thought leadership has become the trending B2B social media topics in 2024. With such a wide spectrum of content, strategies, and styles, the book is being written daily. LinkedIn Senior Leader and Top Voice, Amber Naslund, joins the podcast to discuss her rise in this space. Through authenticity, consistency, and vulnerability, Amber has inspired thousands…
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đ On today’s book club episode Jess and Andy review their recent read “Britney Spears The Woman in Me.” In this book Britney Spears is able to tell her story for this first time. From her rise to fame, romances, and conservatorship. Analyzing this book from a marketing perspective, we will tackle the aspect of how certain people are…
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We welcome CEO and Founder of Digital Clarity, Reggie James, to the program. đ¨ Our theme centers around the art that is business growth. As a leader of a digital agency, Reggie is tasked with providing digital solutions that yield ROI over everything. But how do you build trust with a client to allow an…
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đď¸ We’re looking forward to exploring the depths of healthcare marketing on this episode! We welcome Melissa Fors Shackelford, MBA, healthcare marketing executive and board director that has led marketing at such brands as Optum, Hazelden Betty Ford and Express Scripts. In 2020 Melissa was the recipient of the Women’s Health Leadership TRUST Award. The…
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We welcome Starbucks Group Manager, Global CPG Brand & Innovation Strategy, Katherine Cobb to the show! Jess and Andy explore how Katherine leads at one of the biggest brands in the world with creativity and gratitude. From product marketing to experiential marketing to seasonal planning, we will see how the magic all comes together! Learn more about your ad…
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đ On our New Year episode Jess and Andy kick off 2024 with a 2023 year in review! We will revisit trends that caught our eye in 2023, where they are headed, and dare we say a few bold predictions for the year to come? Learn more about your ad choices. Visit megaphone.fm/adchoices
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đď¸ Season 2 of the program is set to kick off! Joining us is Clark Barron, Founder and CEO of Demand Gen Therapy. Clark strives for authenticity on his platform, boasting a podcast the brings real marketing back to real marketers. His LinkedIn posts have drawn quite the interest from the digital marketing crowd and…
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