Marketing Distilled

Marketing Distilled is a podcast to help you make sense of the marketing landscape and help grow your business and brand.

Interview w/ Sarah Panus, Content Marketing Expert

Marketing Distilled sits down with Sarah Panus, a content marketing expert, to talk about career and marketing content. About Sarah: Biography:┬áMarketers and business leaders often lack the right people, skills or time to create content plans. Content expert & Certified StoryBrand Guide, Sarah Panus, helps you check storytelling projects off your marketing to-do list using…

Read More

How to Create a Killer Marketing Strategy

Introduction If you’re in business you know you need to market what you do or what you sell. Without sales of your product you won’t make money or last long in your business. If you don’t provide your services to clients or customers they won’t experience the benefit that you provide. Most businesses are in…

Read More

Interview with Colin Jeffries, VP of Marketing and Communications at Brightview Health

Marketing Distilled interviews Colin Jeffries, VP of Marketing and Communication at Brightview Health. About Colin Jeffries In less than four years, Colin built the most sophisticated and efficient multi-channel in-house marketing and communications function in addiction treatment in the United States. He is an award-winning marketing executive who frequently speaks and writes on the follies…

Read More

The Power of Personalization in Marketing

Twitter (X): @MKTGDistilled LinkedIn: @MKTGDistilled Have you ever stepped inside a business hoping to buy from them, only to discover you’re just another transaction the staff had to deal with? I think we all have had that experience. I experience this nearly every time I go to a big-box store. I’m just a number, a…

Read More

How to Market an Unsexy or Unglamorous Brand

Marketing Distilled opens up their virtual mailbag and answers a question from Jeff Parrott, owner of a debt collection company. He asks, “how do I market an unsexy or unglamorous brand or business?” On the show you’ll learn: How to reframe ones thinking about unsexy or unglamorous brands Discover the features, benefits, and emotions of…

Read More

Interview with Troy Sandige, Strategy Hacker

Marketing Distilled sits down with Troy Sandige, Strategy Hacker, to get to know his business, his background, insights into the world of marketing and more. Tune in for a triple pour of wisdom, insights, and more from Troy Sandige. You’ll discover: How Troy went from being an electrical engineer to 5x agency owner. How he…

Read More

Reflections of a Rookie Adjunct Professor of Marketing

In this episode, Master Distiller Jonathan Gaby reviews his first full year of being an adjunct professor of marketing at a small historically black college or university (HBCU) in Kentucky State University. Highlights include: Start small Be smart in my approach Figure it out as I go Make small changes over time. Then, Jonathan thanks…

Read More

Maximize your Customer Experience with This Framework

In this episode of Marketing Distilled, I’ll talk about how you can take charge of and start thinking about the experience your customers have when they do business with you. In the simple framework I talk about you’ll have a great tool set to use to help make sure that the experience your customers have…

Read More

A Framework to Improve Your Marketing, Part One

Marketing is hard to begin with and what makes marketing harder is not having the right tools or frameworks to adequately solve business problems and make intelligent decisions. The Big Picture Framework is the best framework and approach to solving business problems and marketing strategy. Learn more about your ad choices. Visit megaphone.fm/adchoices

Read More

Next Generation Marketing w/ Matt Bailey of SiteLogic – 011

In this episode of Marketing Distilled, We Interview a veteran of the marketing industry and digital marketing expert and educator Matt Bailey. Matt has worked with high-caliber brands like Microsoft, Disney, Nationwide, Proctor & Gamble, and more. We discuss the tactics of analytics, SEO, websites, and more in this wide-ranging episode. Learn more about your…

Read More