Marketing With Empathy

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

69. Customers as an Extension of Your Marketing Team – Anna Tutckaia, ManyChat

Your customers are influencers. How the ManyChat brand taps into them as extension of their Marketing team. Create business-driving benefits after the purchase.

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68. Use Social to Drive Lower-Funnel Conversions – Hannah Acosta, Ugly Mug Marketing

How your company can use social media to drive lower-funnel actions and conversions like website traffic, leads, and more from social expert, Hannah Acosta. Going beyond social engagements of likes, comments and clicks.

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67. TikTok Marketing for Business – Austin Armstong

TikTok Marketing mini-masterclass for businesses. How your company can use TikTok to market your business with expert Austin Armstrong.

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66. How to Create a Killer PowerPoint Presentation – Emily Hall

Have you ever been shown how to actually create a good ppt presentation at work? Presentation design expert, Emily Hall, joins Sarah to share how to create presentations that have your audience at the edge of their seats (and help get your message across better).

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65. Presentation Secrets of Steve Jobs

Steve Jobs was a magnetic speaker. Sarah recaps how he created his stories from the book, The Presentation Secrets of Steve Jobs, by Gallo.

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64. Benefits of Having a Brand Podcast

Should your brand have a podcast? Stats show lots of opportunity to engage your audience.

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63. The ROI of Being a Nice Leader – Dave Delaney

How you can be a better leader at work and improve retention, culture and skills. Learn more about the Nice Method Dave Delaney uses with Google, LinkedIn, FedEx, UPS to help leaders be nice. How it helps improve employee retention; team culture; and leadership skills.

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62. Movement & Exercise Advice for Desk Workers – Paul Levitin

You probably sit at your desk a lot, right? Health & happiness coach, Paul Levitin, shares movement advice for busy desk workers. How to maximize the time you have to feel your best each day.

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61. Taking Imperfect Action & Closing Creative Gaps – TJ Walsh

Artist and Licensed Professional Counselor and Creativity Coach/Artist, TJ Walsh joins Sarah to discuss the importance of taking imperfect action + tips to close the creativity gaps of effort, skill, and quality in your career, and on your team.

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60. Sarah’s 3 Brand Storytelling Pillars

Inside peek at how a brand storytelling strategist outlines her own company’s 3 storytelling pillars. What they are. How she selected them. Inspiration to refine your own storytelling pillars for more focus and better results.

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