Marketing With Empathy

How do I focus my brand storytelling strategy to get people aligned and make work less overwhelming and confusing? How do I create a brand storytelling framework and prove the value of brand storytelling? What content should my brand talk about, and where should we look for insights? How can I be more creative, and confidently sell-in my ideas without feeling like an imposter? Is influencer marketing right for my brand? What are great brand storytelling examples? Are there brand blog best practices I’m missing? And—how do I more confidently listen to my inner-voice for a more joy-filled (a.k.a. saner) life? Welcome to the Marketing With Empathy podcast where we answer ALL of this and more!

37. Reimagining Handwritten Notes in the Digital Age – David Wachs, Handwrytten

Guest expert, David Wachs, joins Sarah to discuss how to make an old-school technique, new-school, and drive 23x more responses from your customers.   SHOW NOTES:   INSTAGRAM:       SIGN UP FOR SARAH’S BRAND…

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36. Embrace the Suck! Vulnerability, Failure & Courage – The Daring Venture

Three highly experienced coaches with more than 45 years’ combined experience in executive coaching, facilitation, leadership for profit, non-profit and academic settings, join Sarah to share hands-on ways to embrace the suck to thrive in your…

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35. Selling Your Brand Story Through Your Employees – Chris Wallace, InnerView

Chris Wallace, President of InnerView shares how to drive stronger biz results by selling your brand story through your employees using a Brand Transfer Score that helps bridge the confidence gap btw marketers & employees.   SHOW NOTES: …

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34. Power of Tapping Community-based Marketing – Sue Frech, Vesta

Brand communities. CEO Sue Frech, of Vesta, shares advice to help brands better engage customers long-term instead of renting your audience from a social channel.

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33. Creativity Corner: The 4-minute Brainstorm?

Can you actually have a productive brainstorm with others, in only 4-minutes? A technique I read about in Harvard Business Review shows how to do it, and when to use it. Sarah’s recap.

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32. Content Advice for Financial Institutions – Shondell Varcianna, Varci Media

Today we are niching down and getting into what content support looks like for financial institutions. What to think about when creating content, and how to find your niche audience.

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31. Using SEO to Inform Brand Storytelling – Nick Noble, Ovative Group

SEO is Sarah’s favorite place to look for insights on what your audience is thinking and feeling. SEO expert, Nick Noble, joins Sarah to share tips for using SEO to inform empathy-driven brand storytelling.   SHOW NOTES:   INSTAGRAM:…

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30. Why and How to Use Storytelling on Your Website – Corrie Myers

Copywriting expert, Corrie Myers joins Sarah to share ways you can add more storytelling across your website. SHOW NOTES: INSTAGRAM:       SIGN UP FOR SARAH’S BRAND STORYTELLING NEWSLETTER:   LEARN MORE at

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29. Ways to Use Customers In Your Influence Marketing Plans

Is influence marketing right for your brand? Part 2 of Sarah’s influencer series, Sarah shares more about one of her 6 categories of influencers: your customers. Should you use them? How to use them? And why the data backs this up. SHOW NOTES: …

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28. Using Data to Tell a Story – Shutterfly, Jennifer George Caligiuri

What’s the insight that helps shape a great story and solve your consumer’s problem? VP of Communications & PR at Shutterfly, Jennifer George Caligiuri, joins Sarah to share her experiences from Shutterfly, Headspace, Murad and The Wonderful…

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