Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast.…
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Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how…
On episode #127 of the Rethink Marketing Podcast, Eric, Colin, and special guest Drew Dinkelacker break down takeaways and rethinking from the 2022 cohort of the worlds most expensive commercials. From streaming…
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On episode #126 of the Rethink Marketing Podcast, Eric and Colin are joined by multi-time entrepreneur, author, speaker, and investor Mike Michalowicz. Mike shares his wisdom on finding ideal customers, navigating…
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On episode #125 of the Rethink Marketing Podcast, Colin and Eric explore the Grand Theft Auto in-game campaign requiring physical action. Pfizer, Druid, and Ogilvy launched an innovative and creative…
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On episode #124 of the Rethink Marketing Podcast, Eric and Colin take a look at "Mr. Know It All" and yes, why he always loses! It's an easy trap…
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On episode #123 of the Rethink Marketing Podcast, Eric and Colin dive into why open rates are not good proxy for success. When someone unsubscribes from your email…
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On episode #122 of the Rethink Marketing Podcast, Eric and Colin are joined by explorer, entrepreneur, speaker and founder of Hydro Flask, Capt. Travis Rosbach. This episode is full of reflection…
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On episode #121 of the Rethink Marketing Podcast, Eric and Colin uncover recent trends in marketing and sales emailing. If you haven’t adjusted your approach to email the …
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On episode #120 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with the world's leading authority on trust-based selling, Ari Galper. …
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On episode #119 of the Rethink Marketing Podcast, Eric and Colin are joined from Melbourne, Australia by author of The One Page Marketing Plan, Allan Dib! Allan has…
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On episode #118 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with author of the One Page Marketing Plan, Allan Dib. …
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