On episode #107  of the Rethink Marketing Podcast, Eric and Colin talk through some quick-hitting ideas marketers and business leaders can use when they need to generate revenue like they need a pulse.  When someone starts calling “code blue,” on your business, you don’t have time to strategize for the next 5 years.  Instead, you…

On episode #106  of the Rethink Marketing Podcast, Eric and Colin talk about subtle shifts and deafening avalanches in customer preferences.  What do marketers need to know to ensure their messages still resonate with the right audiences?  How do advertisers and brand strategists take a proactive approach to understanding and meeting their target segment’s evolving…

On episode #105  of the Rethink Marketing Podcast,  Eric and Colin are joined by sales leader, author, and entrepreneur, Cory Carlson.  Cory unpacks his experience coaching clients through finding an integrated life.   Too often, sales and marketing leaders are “on” 24/7, which leads to sacrificing creativity, relationships, wellness, and even job performance.  Cory explores…

On episode #104  of the Rethink Marketing Podcast,  Eric and Colin are joined by entrepreneur, restaurateur, and author Cameron Mitchell, founder of Cameron Mitchell Restaurants.  Cameron unpacks his learnings from leading 4,500 associates, his $90+ million exit to Ruth’s Chris, and more.  His tips for hiring and empowering the right people, what he has seen…

On episode #103 of the Rethink Marketing Podcast,  Eric and Colin sit down with former Cincinnati Mayor, former Ohio State Senator, and business consultant Mark Mallory.  Regardless of your political leanings, Mark Mallory will help some great insights to his learnings over decades of public service and private consulting.  The value of “knowing your constituents”…

On episode #102  of the Rethink Marketing Podcast, Eric and Colin tackle a big question for marketers: what can B2B marketers learn from B2C marketers, and vice versa?  A common misconception among advertisers and brand builders is that the other discipline isn’t worth observing and learning from.  Our trusty co-hosts dive in to see whether…

On episode #101 of the Rethink Marketing Podcast, Eric and Colin are joined by Jason Falls of Cornett.  Jason Falls is the author of Winfluence and several other books on marketing, and he is one of the leading voices guiding brands to properly leverage influencer marketing.  During this conversation, Jason provides insight to marketers and…

On episode #100 of the Rethink Marketing Podcast, Eric and Colin are joined by executive marketing recruiter Jerry Bernhart.  Viewed as a leading and trusted authority in the recruitment of digital, e-commerce, and data-driven marketing professionals, Jerry has authored scores of articles and white papers on best practices in digital and direct marketing hiring and…

On episode #99 of the Rethink Marketing Podcast,  Eric and Colin are joined by their sound engineer, Mia, who reads questions from our audience!  They talk software, marketing trends, COVID learnings, and even share some personal stories!  No prep, no previews, and no censoring questions: it’s just Colin and Eric talking off-the-cuff about topics our…

On episode #98 of the Rethink Marketing Podcast, Eric and Colin are joined by Marcus “The Sales Lion” Sheridan.  Marcus Sheridan is a content marketer, professional speaker, storyteller, entrepreneur, and multiple-time author, including They Ask You Answer.  On this episode, he unpacks how to understand successful communication frameworks, noticing trends, storytelling through content marketing, and…