The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
On episode #55 of the Rethink Marketing Podcast, Colin flies solo to interview the founder of Content Marketing Institute, prolific business book author, and recipient of the Content Council’s Lifetime Achievement Award, Joe Pulizzi (@JoePulizzi). The conversation is wide-ranging and covers content goals, getting started, building an audience, why focus is imperative, and (because why…
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On episode #54 of the Rethink Marketing Podcast, Colin and Eric discuss all the wonderful sales lessons in the classic children’s book, “Green Eggs and Ham”. Would you listen to this podcast on a house? Would you listen to this podcast with a mouse? How about on a boat or with a goat? There…
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On episode #53 of the Rethink Marketing Podcast, Colin and Eric discuss what to consider when adding a marketing tactic to your mix. Essentially, we think there are four questions worthy of consideration. First, what are expectations and budget? Second, does the tactic reach your existing audience in a new way or open up…
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On episode #52 of the Rethink Marketing Podcast, Eric and Colin are joined by the internationally acclaimed author, speaker and sales & leadership thought leader Bob Burg. If you are not familiar with Bob Burg’s work and keen insights into sustainable success in sales and business, you absolutely should be! Sales is about discovery…
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On episode #51 of the Rethink Marketing Podcast, Eric and Colin consider the consequences and benefits of cutting a marketing tactic that’s underperforming. As marketers and business leaders, it can often be challenging to know what the right moves are when it comes to pruning your marketing mix. How will the rest of your advertising…
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On episode #50 of the Rethink Marketing Podcast, Eric and Colin dive into what content silos mean for your search engine optimization (SEO) strategy and website user experience. What is the importance of structuring, prioritizing, and managing your website’s content. How can your understanding and effective use of content hierarchies create a user experience…
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On episode #49 of the Rethink Marketing Podcast, Eric and Colin are joined by Dr. Mansur Khamitov to talk all things brand and branding. What are some well-researched and proven ways to build brand successfully? How significant is the power of relationship in brand? How do businesses recover from major transgressions? What is the next…
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On episode #48 of the Rethink Marketing Podcast, Colin and Eric share insights on using fear in advertising. Cyber criminals, fatal accidents, medical emergencies, and all manner of danger have plagued commercials and ads for decades to inspire fear into audiences. This begs the question: when does it actually work, and when does it backfire? …
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On episode 47 of the Rethink Marketing Podcast, we dive into SEO trends for 2021! Local search, link building, citations, long-tail keywords: what does it all mean for your SEO strategy as we kick off a new year of Google algorithm updates? Search engine optimization expert and thought-leader Greg Gifford joins the Rethink Marketing Podcast…
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Episode #46 of the Rethink Marketing Podcast . Every year, a certain football game commands more than $5 million for a 30-second ad. Many of them rely on humor to make their brand memorable and drive online traffic to share their commercial. The question is this: does humor in advertising actually work, or does it…
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