The Rethink Marketing Podcast is a quick hitting, punchy conversation around all things marketing and sales. Each week your hosts, Eric Reed and Colin Jeffries, tackle topics about advertising, branding, strategy, business growth, tactical execution, and more. They are joined by industry experts with insider, influencer, or celebrity status. This is where we take a step outside the echo chamber to RETHINK & REAPPLY everyday assumptions around marketing, sales, and business. If you have topic recommendations or guests you would like to hear from, we’d love to hear form you! Email us at take5@reed5group.com Visit us at https://www.rethinkmarketingpodcast.com
On episode #117 of the Rethink Marketing Podcast, Eric and Colin reflect on another year of insightful guest interviews, unconventional topics, and turning conventional marketing wisdom on its head. Colin pulls out some through-lines many of the guests spoke about, and Eric reflects on some of this year’s non-guest episodes. Marketing and sales, growth and…
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On episode #116 of the Rethink Marketing Podcast, Eric and Colin rethink what relationship selling actually is and how it can be improved. How do friendships turn into business, and how can salespeople create authentic relationships without “selling”? Let’s become known, liked, and trusted without sacrificing authenticity. It may be easier said than done, but…
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On episode #114 of the Rethink Marketing Podcast, Eric and Colin discuss the “silver bullets” of sales training and selling systems. When should sales leaders implement, improve, or rewrite their sales system? When is it time for some good old fashioned sales training? Let’s distinguish between symptoms and underlying conditions to make sure we are…
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On episode #115 of the Rethink Marketing Podcast, Eric and Colin are honed by Lynn Blashford, Chief Marketing Officer of White Castle. Lynn unpacks how to find and leverage unexpected marketing to build and bolster strong brands. She shares how product innovations, partnerships, nostalgia, and more have led to a thriving enterprise that spans QSR…
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On episode #113 of the Rethink Marketing Podcast, Eric and Colin are joined by speaker, author, entrepreneur, and media personality Richard Flint. Richard talks through the six fears every human faces, how marketers and business leaders can find success through the “three A’s,” why and how to cut clutter and create clarity, and more! Richard’s…
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On episode #112 of the Rethink Marketing Podcast, Eric and Colin tackle a new perspective on the sales funnel, flipping the concept and instead of looking at “sales funnels,” they argue that “buying funnels” are more important for advertisers and marketers to leverage. So why do buying funnels matter so much? How do business leaders…
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On episode #111 of the Rethink Marketing Podcast, Eric and Colin visit Singapore virtually, to have a conversation with Genecia Alloura the founder of Soul Rich Woman, the number #1 female entrepreneur network in Southeast Asia. She has a wonderful story to tell and we are so glad to share it! Her journey is about…
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On episode #110 of the Rethink Marketing Podcast, Eric and Colin sit down with Chuck Mingo, one of the nation’s leading voices on racial reconciliation. From virtue signaling to turning a blind eye, marketers and sales leaders take dramatically different approaches to trying to reach diverse consumer groups. As demographic trends in the United States…
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On episode #109 of the Rethink Marketing Podcast, Eric and Colin are joined by two experts in sonic branding (Mia Carruthers and Adam Pleiman of Gwynne Sound) to talk about ways that audio can be used to enhance, reinforce, and protect brands. “Sonic branding” is the strategic use of audio elements to build and reinforce…
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On episode #108 of the Rethink Marketing Podcast, Eric and Colin interview Jay Baer, an entrepreneur and guide to more than 700 brands. The best way to grow your business is for your customers to grow it for you, but most brands don’t have a strategy for word of mouth. Jay provides insight on ways…
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