On episode #63 of the Rethink Marketing Podcast, Colin and Eric  open up a conversation around influencers, created characters, spokespeople and endorsers.  Can leveraging these personalities in a marketing plan  translate to  powerful marketing?   Can it be your fast track to trust ? You know the names, you know  faces and you know the…

On episode #62 of the Rethink Marketing Podcast,  we  jump in with world renowned content marketer Christoph Trappe!  Christoph joined us on episode 29 to share the importance and need to celebrate your content.  Since he last joined us, Christoph has been helping influencers, advertisers, organizations, and leaders go live with his “Going Live”  podcast…

On episode #61 of the Rethink Marketing Podcast, Colin and Eric discuss public relations.  What role does it play in the overall marketing plan?  Is it a campaign or a strategy?   Can you hold public relations results to strict expectations and should you?  In this episode we discuss the notion of creating notoriety before…

On episode #60 of the Rethink Marketing Podcast, Colin and Eric are joined by Cher Jones who is proof that it’s hard to ignore awesome!  Cher’s experience as a personal branding coach and her expertise  in social media training  for the corporate world make her the the perfect person to talk a little ‘Human Powered…

On episode #59 of the Rethink Marketing Podcast, Colin and Eric open up about their experiences managing brand perceptions and marketing results outside of “just the department.”  Human resource decisions, internal business culture, operational challenges, and everything in between can impact the way customers perceive your brand.  So why does that matter for today’s advertising…

On episode #58 of the Rethink Marketing Podcast, Colin and Eric discuss  “PFP” or “Pay for Performance Marketing.”    Many media companies are going all in on only charging  advertisers once they achieve defined results.  On the surface it sounds great.  If you could mitigate advertising risk you would certainly want to take a look….

On episode #57 of the Rethink Marketing Podcast,  Colin and Eric are joined by Mark Schaefer, a nine time best selling author. They talk about timeless marketing principles, using modern technology for good, and explore why now is more important than ever for brands to be more human.  The audience you want to reach is…

On episode #56 of the Rethink Marketing Podcast, Colin and Eric, ironically, talk about the importance of listening in marketing and sales.  We have all been on the receiving end of being talked at,  talked down to, or involuntarily in the front row of someone’s one person show.  None of these scenarios help us feel…

On episode #55 of the Rethink Marketing Podcast,  Colin flies solo to interview the founder of Content Marketing Institute, prolific business book author, and recipient of the Content Council’s Lifetime Achievement Award, Joe Pulizzi (@JoePulizzi).  The conversation is wide-ranging and covers content goals, getting started, building an audience, why focus is imperative, and (because why…

On episode #54 of the Rethink Marketing Podcast, Colin and Eric discuss  all the wonderful sales lessons in the  classic children’s book, “Green Eggs and Ham”.  Would you listen to this podcast on a house?  Would you listen to this podcast with a mouse?  How about on a boat or with a goat?   There…