On episode #68 of the Rethink Marketing Podcast,  Colin and Eric take a look at experiential marketing.  What is it exactly ?  At its core, experiential marketing is all about creating a meaningful connection between a brand and its customers.   When looking at experiential marketing as a tactic there are three core elements that…

On episode #67of the Rethink Marketing Podcast, Colin and Eric chat with The Brand Doctor, Henry Kaminski, Jr.  Henry built an incredibly successful design and consulting business from understanding that value to the client is paramount.  There are two types of marketing campaigns, growth and revenue.   If you are serious and intentional in your…

On episode #66 of the Rethink Marketing Podcast,  Colin and Eric go back to take a deeper dive into the conversation they had in episode #65 with the father of growth hacking Sean Ellis.  Growth hacking is not just a buzz phrase it is simply the way we  absolutely need to market today. We open…

On episode #65 of the Rethink Marketing Podcast,  Colin and Eric share a conversation with the father of growth hacking and experienced marketing leader, Sean Ellis.  Sean explains why marketers need to use the scientific method to optimize results and create efficiencies.  To win in the attention economy and to scale rapidly (also called “hacking…

On episode #64 of the Rethink Marketing Podcast,   Colin and Eric give big props to email marketing.  As a tactic in the marketing arsenal it is under used, under appreciated and  misunderstood.   In today’s marketing culture the  demand for personalized and human connections with audiences is paramount! Audiences are people after all.   Email…

On episode #63 of the Rethink Marketing Podcast, Colin and Eric  open up a conversation around influencers, created characters, spokespeople and endorsers.  Can leveraging these personalities in a marketing plan  translate to  powerful marketing?   Can it be your fast track to trust ? You know the names, you know  faces and you know the…

On episode #62 of the Rethink Marketing Podcast,  we  jump in with world renowned content marketer Christoph Trappe!  Christoph joined us on episode 29 to share the importance and need to celebrate your content.  Since he last joined us, Christoph has been helping influencers, advertisers, organizations, and leaders go live with his “Going Live”  podcast…

On episode #61 of the Rethink Marketing Podcast, Colin and Eric discuss public relations.  What role does it play in the overall marketing plan?  Is it a campaign or a strategy?   Can you hold public relations results to strict expectations and should you?  In this episode we discuss the notion of creating notoriety before…

On episode #60 of the Rethink Marketing Podcast, Colin and Eric are joined by Cher Jones who is proof that it’s hard to ignore awesome!  Cher’s experience as a personal branding coach and her expertise  in social media training  for the corporate world make her the the perfect person to talk a little ‘Human Powered…

On episode #59 of the Rethink Marketing Podcast, Colin and Eric open up about their experiences managing brand perceptions and marketing results outside of “just the department.”  Human resource decisions, internal business culture, operational challenges, and everything in between can impact the way customers perceive your brand.  So why does that matter for today’s advertising…