Mar 10, 2022
Commercials from the Superlatives Bowl | Drew Dinklelacker
Marketing learnings from the "Big Game"
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The Rethink Marketing Podcast
Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to ignore the bad and test the good, then welcome to the Rethink Marketing Podcast. The…
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The Rethink Marketing Podcast
Are you drowning in the sheer volume of contradicting marketing and sales speak? Do you find yourself perplexed and overwhelmed by recommendations from "marketing & sales gurus" ? How can the thought processes of marketing and sales be based on the one size fits all mentality? They can't be! Rethinking conventional wisdom is always good practice but rethinking conventional marketing and sales wisdom is necessity. If you aren’t sure how to…
Mar 10, 2022
Commercials from the Superlatives Bowl | Drew Dinklelacker
On episode #127 of the Rethink Marketing Podcast, Eric, Colin, and special guest Drew Dinkelacker break down takeaways and rethinking from the 2022 cohort of the worlds most expensive commercials. From streaming…
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Mar 1, 2022
Social Consequences and Jedi Mind Tricks | Mike Michalowicz
Don't Do Better, Do More!
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Mar 1, 2022
Social Consequences and Jedi Mind Tricks | Mike Michalowicz
On episode #126 of the Rethink Marketing Podcast, Eric and Colin are joined by multi-time entrepreneur, author, speaker, and investor Mike Michalowicz. Mike shares his wisdom on finding ideal customers, navigating…
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Feb 25, 2022
Grand Theft Marketing…
On episode #125 of the Rethink Marketing Podcast, Colin and Eric explore the Grand Theft Auto in-game campaign requiring physical action. Pfizer, Druid, and Ogilvy launched an innovative and creative…
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Feb 17, 2022
Mr. Know It All, Always Loses!
Expertise is not the main source of our credibility.
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Feb 17, 2022
Mr. Know It All, Always Loses!
On episode #124 of the Rethink Marketing Podcast, Eric and Colin take a look at “Mr. Know It All” and yes, why he always loses! It’s an easy trap…
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Feb 6, 2022
Measure This Instead of Email Open Rate…
On episode #123 of the Rethink Marketing Podcast, Eric and Colin dive into why open rates are not good proxy for success. When someone unsubscribes from your email…
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Feb 6, 2022
Measure This Instead of Email Open Rate…
On episode #123 of the Rethink Marketing Podcast, Eric and Colin dive into why open rates are not good proxy for success. When someone unsubscribes from your email…
Read more