Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Rose & Rockstar: Different

November 1, 2025 MPN 0 Comments

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic – Different by Youngme Moon

The Rockstar CMO Studio: Marketing with a Cause

October 29, 2025 MPN 0 Comments

This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.

The Rose & Rockstar: Robert’s Robot Writing Righthand

October 25, 2025 MPN 0 Comments

This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.

The Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining Human

October 22, 2025 MPN 0 Comments

This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human

The Rose & Rockstar: Personalization is Still Creepy

October 18, 2025 MPN 0 Comments

This week in The Rose and Rockstar, over a cocktail, Ian and Robert are inspired by Chris Ross of Gartner and their research to chat about personalization.

Rockstar CMO Studio: Marketing in the STARS

October 15, 2025 MPN 0 Comments

This week, Jeff and Ian return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.

The Rose & Rockstar: CMI B2B Marketing Trends

October 11, 2025 MPN 0 Comments

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute.