Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The F’in’ Marketing Fundamentals, Chris Lynch from Mindtickle and a Wicked Problem over a Cocktail Episode

We start a new series with Jeff Clark discussing the f’in’ marketing fundamentals, Chris Lynch CMO of Mindtickle is the guest this week and Robert Rose brings a wicked problem to our virtual bar.

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The Jeff Clark Part II, Influencing with Gordon and Being the Director of your Content Cocktail Episode

Part two of Ian’s chat with Jeff Clark, we learn about being an influencer with Gordon Glenister and being the director of your content strategy with Robert Rose.

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The Jeff’s Story, Win/Loss with Ken Schwarz and Popular Content over a Cocktail Episode

We learn more about our regular expert Jeff Clark, Ken Schwarz discusses win/loss analysis and popular content is the topic in the Rockstar CMO virtual bar with Robert Rose

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The Taking the P’s, The Serious Business of CSR and Facts Don’t Speak for Themselves Episode

We explore the marketing P’s with Jeff Clark, Rebecca Biestman shares her experience with Corporate Social Responsibility and Robert Rose asks; do the the facts always speak for themselves?

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The Six Marketing Books, Retail Relevancy and Building a Cocktail While You’re Drinking It Episode

Jeff and Ian each discuss 3 books that started their marketing education, Ted Rubin and John Andrews discuss their book Retail Relevancy and Robert Rose is booked for his wisdom in the Rockstar CMO Bar

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The We Need Education, We Don’t Need No Top 10’s and Catfishing for a Cocktail Episode

Jeff discusses marketing education, Ian has a thought about top 10 posts and Robert has a warning about catfish

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The Authentic Empathy with Jeff, Brands Don’t Win with Stan Bernard and Planning Over a Cocktail with Robert

Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar

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The We’ll be Right Back After This Word with Jason Falls on Influencers, Podcasts and Bourbon Episode

Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing

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The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar

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The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou, founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on relationships mantra: “Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become”. Our guest…

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