Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn
Our 52nd episode and our birthday! There is no pausing for cake, as Ian Truscott dives straight into the one-hit-wonder or Wonderwall section with a discussion about marketing education, inspired by a Mark Riston Twitter rant, with former Forrester Research Director and Rockstar CMO Advisor Jeff Clark. Ian catches up with Ian Lowe, who returns…
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Another packed episode this week. Starting with Ian Truscott, Editor of Rockstar CMO, chatting with Jeff Clark, Rockstar CMO advisor, and former Sirrius Decisions/Forrester Research Director to decide if a marketing tune, topic, technique, or trend that everyone is talking about is a one-hit-wonder or Wonderwall. This week they discuss Data-driven marketing. This week’s interview…
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This week, it’s our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular “One hit wonder or Wonderwall” segment. They discuss if all that glitters in Account-Based Marketing (ABM) is marketing gold. In the interview segment, we learn about “The Favouribility Journey”…
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It’s Valentine’s weekend, and this week, Ian Truscott is again joined by Rockstar CMO Advisor Jeff Clark for our weekly one-hit-wonder or Wonderwall segment and decide if a marketing trend or technique is marketing true love. Inspired by a hearted tweet by a friend of the show Dennis Shiao, Cathy McKnight joins Ian for a…
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It’s Super Bowl weekend, and this week, Ian Truscott is joined by Rockstar CMO advisor quarterback Jeff Clark as he throws a long personalization pass they might fumble. The half time show features music and B2B marketing trends in an interview with Pete “DaFeet” Morgan, VP Demand at Metia. There are no wardrobe malfunctions or…
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In this week’s episode, Ian Truscott and Jeff Clark talk personalization in “One hit wonder or Wonderwall” he catches up with the Sales Sequence Optimizer, Jeff Swan, and again joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar. — A full setlist starts with Ian talking about personalization with Rockstar CMO…
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In this week’s episode, Ian Truscott debates whether growth marketing is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with content technology and strategy expert Cathy McKnight and joins his content marketing guru Robert Rose in the Rockstar CMO virtual bar. — Another packed show this week. Ian is in discussion with…
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In this week’s episode, Ian Truscott, B2B marketing leader and editor of Rockstar CMO ponders whether a marketing trend or technique is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with business and success coach Caroline Kay and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose….
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO, ponders whether attribution is a “One hit wonder or Wonderwall” with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.— We kick off this week’s packed setlist with a discussion…
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In this week’s episode, Ian Truscott, Editor of Rockstar CMO starts a new series with Jeff Clark called “One hit wonder or Wonderwall” and welcomes the new year in the virtual Rockstar CMO bar, with content marketing guru Robert Rose. — Ian talks about a project Andy Didorosi, VP Marketing at Basecamp and former podcast…
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