Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn
Jeff Clark returns for a chat about the hot buzzwords from 2021, Stan Bernard MD, MBA is our guest and Robert Rose returns to the Rockstar CMO Virtual Bar
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Jason Falls is our guest as we talk about the Marketing Podcast Network, bourbon and influencer marketing
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Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar
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This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of his friend Demie Loizou, founder of performance marketing agency This Is Digital and quotes Ted Rubin and his return on relationships mantra: “Relationships are like muscle tissue; the more they are engaged, the stronger and more valuable they become”. Our guest…
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This week Jeff Clark is away so Ian Truscott shares a thought about telling the story the buyer needs, whose pain is to make a decision. Our guest is Nora Sudduth, Co-founder of Hello Audio. Nora is a conversion strategist who has helped businesses sell over $500M of products & services online. Applying over 20…
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This week, it’s peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester, returns to discuss what his colleagues in the analyst community are predicting as he and Ian Truscott discuss Gartner’s Top 10 Predictions for 2022 and Beyond. This week’s guest is Melissa Sargeant, the CMO at Litmus. Melissa…
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Sadly for Jeff Clark fans, this week he is away enjoying turkey and giving thanks with his family, and so left in charge of the studio microphone, Ian Truscott shares a thought about giving thanks and asks if people are meeting the real you through your content. Ian then chats with another Jeff, Jeff Coyle,…
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This week, as we continue through marketing planning season, Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget, this time they focus on planing with a smaller budget and team. As a fan of his work and his podcast, Ian is delighted to welcome Renegade Marketing’s Drew…
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We are in marketing planning season and this week Ian Truscott and Jeff Clark, Rockstar CMO Advisor, and former Research Director at SiriusDecisions/Forrester discuss planning a marketing budget. For the first time in 88 episodes, the perils of delivering fresh guests on a weekly show have caught up with us, we’ve been struck by the…
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This week Jeff Clark is away so Ian Truscott plays a solo about true fans, community and maybe it’s the quiet ones we need to watch and become comfortable with having an audience that might not be known to us. Ian catches up with Eric Fulwiler, former CMO and CCO at 11:FS, who we were…
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