Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week Ian shares a though on profanity in marketing, Jeff judges Ian's top 5 marketing technology platforms we all need and Robert has some great advice for…
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This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is…
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This week Ian's guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual…
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This week Ian shares a though on the funnel, Jeff is in the marketing studio to discuss rebranding and Robert is in the Rockstar CMO virtual bar asking…
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Ian shares his 2¢ on buyer pain and aspiration, Jeff is back to talk about a new TLA from Forrester LRM (Lifecycle Revenue Marketing) and Robert is also…
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This week, Jeff continues his vacation and Ian shares a thought on card counters and what marketers can learn, he chats with Keith Smith host of The Fuel…
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This week Jeff is away so Ian goes solo discussing FOFU (Fear of F'in Up), Ian shares the interview he did with Seth Goldstein for Entrepreneur's Enigma and…
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This week Jeff and Ian dive into their experience of B2B influencers, Todd Irwin of Fazer returns to discuss brand acquisition and Robert shares a thread over a…
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This week Jeff asks Ian about his standard set of five B2B marketing personas, Matthew Woodget of Go Narrative returns for discuss his book and Robert shares his…
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This week Jeff turns the tables on Ian and asks him about his 5 steps for creating personas, Cathy McKnight returns to chat compatibility and Robert has advice…
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