Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should…
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This week Jeff Clark and Ian Truscott give tips for great B2B case studies and Robert Rose shares his tips on owned media over a cocktail.
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This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert…
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This week, Jeff Clark turns the tables on Ian Truscott, asking the questions as Ian shares 5 tips for content marketing in a world of AI and Robert…
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This week Jeff Clark suggests 5 metrics B2B should use instead of MQLs and Robert Rose is the virtual bar talking about AI.
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This week Ian goes backstage David Alexander, the CMO at Everbridge and Robert Rose shares his advice on marketing rules and metrics over a cocktail in our virtual…
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This week Jeff and Ian dive into the rabbit hole of marketing ROI sharing 5 tips and over a cocktail Robert is in the bar lamenting the demise…
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This week Ian gets some advice from Jeff Clark on setting marketing budgets and Robert Rose is in the virtual bar getting a little controversial.
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This week Ian joins Jeff Clark in the studio to be surprised that enterprises still have a content management problem before winding the down week in the bar…
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This week Jeff Clark shares 5 keys to success when building your marketing team and we enjoy a pre-loved edition of cocktails and we dip into the Rockstar…
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