Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Business Story Type and a Cocktail for a Job That Cares About You Episode

September 23, 2023 MPN 0 Comments

This week Ian’s guest is Matthew Woodget from Go Narrative, they discuss business story types and over a cocktail he discusses content strategy and careers with Robert Rose in the virtual bar.

The Profit vs Popularity, Martech by Capabilities and Content Marketing is Just Marketing Episode

September 16, 2023 MPN 0 Comments

This week Ian shares a thought about profit versus popularity, Jeff Clark shares his approach to marketing technology with a capabilities approach and in the virtual bar Robert Rose ponders if content marketing is now just marketing.

The Profane with Purpose, 5 Must Have Martechs and Build on your Strengths with a Cocktail Episode

September 9, 2023 MPN 0 Comments

This week Ian shares a though on profanity in marketing, Jeff judges Ian’s top 5 marketing technology platforms we all need and Robert has some great advice for focusing on strengths not weaknesses over a cocktail.

The PLG versus Marketing, The Problem with Field Marketing and Defining Content Career Paths Episode

September 2, 2023 MPN 0 Comments

This week, Ian shares a thought about being product led or sales led as a B2B vendor, Jeff shares some Forrester research on field marketing and Robert is the bar with a cocktail discussing career paths in content marketing.

The Dilya, Demand Generation and Look to the Right of the Publish Button Episode

August 26, 2023 MPN 0 Comments

This week Ian’s guest is Dilya Abushayeva, co-founder of Mavuus to discuss her company and 15 year marketing career and Robert Rose is in the Rockstar CMO virtual bar discussing content publishing over a cocktail.

The is the Funnel Dead, Jeff is Rebranding and Robert is Wondering If Our Marketing is Broken Episode

August 12, 2023 MPN 0 Comments

This week Ian shares a though on the funnel, Jeff is in the marketing studio to discuss rebranding and Robert is in the Rockstar CMO virtual bar asking if our marketing is broken.

The B2B Pain to Aspiration, is LRM a Thing and A Hi-Ball Cocktail of Differentiation Episode

August 6, 2023 MPN 0 Comments

Ian shares his 2¢ on buyer pain and aspiration, Jeff is back to talk about a new TLA from Forrester LRM (Lifecycle Revenue Marketing) and Robert is also back in the virtual bar with a cocktail and a thought on different

The Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar Episode

July 29, 2023 MPN 0 Comments

This week, Jeff continues his vacation and Ian shares a thought on card counters and what marketers can learn, he chats with Keith Smith host of The Fuel Podcast and there is a change in the virtual bar as Ian is joined by branding expert Todd Irwin.

The Ian Goes Solo with FOFU, the Entrepreneur’s Enigma Interview and Marketing Does not Ruin Cocktails Episode

July 22, 2023 MPN 0 Comments

This week Jeff is away so Ian goes solo discussing FOFU (Fear of F’in Up), Ian shares the interview he did with Seth Goldstein for Entrepreneur’s Enigma and Robert asks with AI and programmatic advertising does marketing ruin everything?

The Hits and Misses of B2B Influence, Todd Irwin is Back on Brand and an Audience Building Cocktail Episode

July 15, 2023 MPN 0 Comments

This week Jeff and Ian dive into their experience of B2B influencers, Todd Irwin of Fazer returns to discuss brand acquisition and Robert shares a thread over a cocktail.