Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Rockstar CMO Studio: 5 F’in’ Things That Simon Learned over a Beer

This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show. In this episode, they dig into a LinkedIn post that Simon shared, referring to him catching up on some reading…

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The Rose & Rockstar: What are you teaching AI?

This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.

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The Rockstar CMO Studio: Budget Research Hits

This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.

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The Rose & Rockstar: The Marketing Bar Tab

This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.

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The Rockstar CMO Studio: Cathy’s Orchestrated Content

This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.

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The Rose and Rockstar: Educating the LLMs

This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.

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Rockstar CMO Studio: Budget Benchmarking

This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.

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The Rose & Rockstar: The From Line

This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.

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Rockstar CMO Studio: What say you Simon?

This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.

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The Rose & Rockstar: AI is Fiiiiiine

This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.

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