Marketing Podcast Network

Rockstar CMO FM

Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.

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The Rockstar CMO F'in' Marketing Podcast

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Sep 17, 2025

The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals

This week, Jeff and Ian review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.

Sep 13, 2025

The Rose & Rockstar: Is it Time You Reddit?

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers.

Sep 10, 2025

The Rockstar CMO Studio: Seeking the Hidden Buyer

This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.

Sep 6, 2025

The Rose & Rockstar: Has Marketing Lost Its Creative Heart?

This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert - Is marketing losing its creative heart?

Sep 3, 2025

Cathy on Content: Should CMOs Still Care About CMS?

This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs

Aug 30, 2025

The Rose & Rockstar: Real Beats Perfect

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in…

Aug 27, 2025

The Rockstar CMO Studio: 5 F’in’ Things from the Norwest B2B Benchmark Report

This week, Jeff is back from vacation, and he shares 5 F’in’ Things from the Norwest B2B Sales & Marketing Benchmark Report that caught his eye.

Aug 23, 2025

The Rose & Rockstar – Launching Valuable Friction

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction.

Aug 20, 2025

The Rockstar CMO Solo: Peering Into the Dark Funnel

This week, in a solo episode, Ian peers into the so-called dark funnel where 95% of potential buyers are hanging out.

Aug 16, 2025

The Rose & Rockstar: Efficient AI-Powered Zombie Processes

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.