Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well…
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This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.
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This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.
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This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.
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This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.
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This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our…
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This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.
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This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.
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This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.
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This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.
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