Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn

The Hits and Misses of B2B Influence, Todd Irwin is Back on Brand and an Audience Building Cocktail Episode

July 15, 2023 MPN 0 Comments

This week Jeff and Ian dive into their experience of B2B influencers, Todd Irwin of Fazer returns to discuss brand acquisition and Robert shares a thread over a cocktail.

The Five F’in’ Personas, The Return of The Business Storytelling Guy, Matthew Woodget and Facts and Truths over a Cocktail Episode

July 8, 2023 MPN 0 Comments

This week Jeff asks Ian about his standard set of five B2B marketing personas, Matthew Woodget of Go Narrative returns for discuss his book and Robert shares his point of view architecture

The Creating Personas in 5 F’in’ Steps, Cathy on Composability and Sailing with a Cocktail into the Economy Episode

July 1, 2023 MPN 0 Comments

This week Jeff turns the tables on Ian and asks him about his 5 steps for creating personas, Cathy McKnight returns to chat compatibility and Robert has advice if your marketing budget is becalmed.

The See Your ICP, Backstage with Tim Ringel from Meet the People and There are 3 eyes in this Cocktail Episode

June 24, 2023 MPN 0 Comments

This week Jeff Clark steps us through discovering your Ideal Customer Profile, we go backstage with a builder of multiple international agency groups Tim Ringel and we discuss 3 I’s (Inspiration, Implication and Initiation) with Robert Rose over a cocktail.

The Measuring Brand, Evergreen Trading’s COO Mark Ordover and ChatGPT in Content Marketing Episode

June 17, 2023 MPN 0 Comments

This week Jeff Clark discusses a model for measuring your brand, we go backstage with Mark Ordover and learn about media trading and over a cocktail Robert Rose talks about ChatGPT

The Jeff’s F’in’ Campaign Fundamentals, a drop of Vermouth with Jill Jago and Robert is Organising Content with a Cocktail Episode

June 10, 2023 MPN 0 Comments

This week Jeff Clark shares his 5 F’in’ Fundamentals for B2B Campaigns, we go backstage with co-founder of Vermouth Beauty Jill Jago and Robert Rose is in our virtual the bar talking about organising our content.

The Customer Marketing, Reebok’s Connor Altier and Marketing Mnemonics in the Bar Episode

June 3, 2023 MPN 0 Comments

This week Jeff shares a model for customer marketing, Ian goes backstage with Connor Altier, Global Brand Strategy Lead at Reebok and Robert is in the bar sharing some marketing mnemonics

The 5 F’in’ Content Marketing Fundamentals, Part 2 of the State of CMO and What’s Not in the Bar Episode

May 27, 2023 MPN 0 Comments

This week Jeff turns the tables on Ian as they discuss content marketing, Sarah Kimmel returns to discuss the CMSWire State of CMO report and Robert Rose wonders what’s not there in the Rockstar CMO bar.

The Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar Episode

May 20, 2023 MPN 0 Comments

This week Jeff Clark is by the Swimming Pool discussing five candidates for our portal to marketing hell, VP Research at Simpler Media, Sara Kimmel shares their latest CMO research and Robert Rose is in our virtual bar talking about the value of brand.

The Mind the Gap Analysis, B2B tech Geekery with Riaz Kanani and Becoming Inadvertently Indifferent Episode

May 13, 2023 MPN 0 Comments

This week Jeff shares 7 steps for assessing your marketing capabilities, Ian goes backstage with Riaz Kanani, founder and CEO of Radiate B2B and over a cocktail Robert wonders if B2B marketing is becoming a bit inadvertently indifferent