The Rockstar CMO Studio: Cathy’s Take on 90 Days
This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader’s first 90 days.
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Does the world need another f’in’ marketing podcast? Find out, with me Ian Truscott, for a podcast that serves as my excuse to chat with friends old and new that I’ve met through my marketing career, as a marketing leader, trusted advisor and analyst as we share some marketing street knowledge we’ve picked up along the way. Come say hello, we are RockstarCMO on Twitter and LinkedIn
The Rose & Rockstar: Gartner’s Digital Detox Prediction
This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.
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The Rockstar CMO Studio: First 90 Days in The Machine
Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals – The Machine.
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The Rose & Rockstar: Slowing Down the Vibe
This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
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The Rockstar CMO Studio: First 90 Days of the Campaign
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental – The Campaign.
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The Rose & Rockstar: The Google Does Not Abide
This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.
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The Rockstar CMO Studio: First 90 Days of the Story
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental – The Story.
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The Rose & Rockstar: It’s Called Marketing
This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.
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The Rockstar CMO Studio: Going Nuts for a Masterplan
Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on the master plan and nuts.
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The Rose & Rockstar: Artificially Intelligent
This week in The Rose and Rockstar, Ian and Robert discuss skills, AI, and business transformation.
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