Aug 13, 2025
The Rockstar CMO Studio – The Gartner CMO Quarterly Report
This week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Aug 9, 2025
The Rose & Rockstar: The Mullet Content Strategy
This week in The Rose and Rockstar, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy - The Mullet.
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Aug 6, 2025
The Rockstar CMO Studio: Cathy at CMS Connect
This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.
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Aug 2, 2025
The Rose & Rockstar – Free Work for Hire
This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.
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Jul 31, 2025
A Rockstar CMO Solo Special: Creating a Real 90 Day Plan
This week, Ian shares a real example of creating a first 90 plan for a CMO role.
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Jul 26, 2025
The Rose & Rockstar: Culture Jacking
This week in The Rose and Rockstar, Robert shares some timely thoughts on how B2B marketers can use culture jacking.
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Jul 23, 2025
The Rockstar CMO Studio: 5 F’in’ Things That Simon Learned over a Beer
This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well…
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Jul 19, 2025
The Rose & Rockstar: What are you teaching AI?
This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.
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Jul 16, 2025
The Rockstar CMO Studio: Budget Research Hits
This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.
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Jul 13, 2025
The Rose & Rockstar: The Marketing Bar Tab
This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.
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