Amy Taylor – former Red Bull CMO – in charge of one of the world’s most memorable brands made her own daring leap become CEO of a publicly listed Good For You drinks company Zevia which has ambitions to be verbified for all types of positive, healthy food and beverage products.   We discuss her…

Tom Salmon and his team at Agency by Agency are modern-day marketing Magellans, charting the contours of the communications sector in the UK. Along the way, they’ve uncovered so many useful and fascinating facts about its agencies. This indispensable show is an exclusive look at the way we all view ourselves, what helps us stand…

If you want to keep your agency thriving, you’d better do everything you can to understand your audience. 75% of regular, everyday buying experiences are emotion-driven and Rob Harrison-Plastow’s company SourceNine has created a tool called the Empathy Framework. This tool helps companies build customer engagement strategies that foster trust, deepen loyalty, enhance satisfaction, and…

When is your dream client going to hold a pitch? Richard Robinson, Executive Director of Ingenuity+ and one of the ten most influential Leaders in Digital & Tech is here to help us understand how to navigate the incredibly complex marketing, advertising, digital and PR agency landscape. It’s a science – and science needs facts….

Web design using no code software. Learn how to make your digital brand campaigns sing, soar and smash by listening to the wisdom of Hannah Springett – founder and CEO of HLabs – a trailblazing no code design studio that counts some of the world’s biggest companies as its clients.   No code is what…

Can the world’s richest man – Elon Musk, get away with treating the US government like a startup, throwing out Nazi salutes and behaving like the citizens of the world are under-performing employees in one of his  companies, with no damage to the Tesla brand? How much damage can one man cause for his shareholders…

The agency procurement process

Keeping the conversation going. New research – and evidence from hundreds of thousands of client and creative agency pitch processes, shows that it can take up to 21 months for a pitch to take place from the initial meeting of a prospect. So what tips can you learn to help keep the client engaged, other…

We are on the cusp of a fundamental shift in the role that journalism plays in our lives. Terms like “Fake News” exist to downplay scandal, social media has unchained hate and negativity and allowed those with the most money to have biggest voice and to punch down on anyone who speaks out against them….

PRCA’s Pitch forward research