Can the world’s richest man – Elon Musk, get away with treating the US government like a startup, throwing out Nazi salutes and behaving like the citizens of the world are under-performing employees in one of his  companies, with no damage to the Tesla brand? How much damage can one man cause for his shareholders…

The agency procurement process

Keeping the conversation going. New research – and evidence from hundreds of thousands of client and creative agency pitch processes, shows that it can take up to 21 months for a pitch to take place from the initial meeting of a prospect. So what tips can you learn to help keep the client engaged, other…

We are on the cusp of a fundamental shift in the role that journalism plays in our lives. Terms like “Fake News” exist to downplay scandal, social media has unchained hate and negativity and allowed those with the most money to have biggest voice and to punch down on anyone who speaks out against them….

PRCA’s Pitch forward research

Doing marketing business in the Far East

Peter Souter legendary copywriting genius of the advertising industry and now Co-Producer of Netflix’s animated Christmas hit ‘That Christmas’ with ‘Four Weddings and a Funeral’ and ‘Love Actually’ Director Richard Curtis.   It’s an epic production starring Brian Cox, Bill Nighy, Jodie Whittaker, Fiona Shaw, India Brown and a galaxy of talent, including musical assistance…

TEDx luminary, leadership mentor and coach, now book author, Peter Anderton is on the show to give us a historical lesson in great leadership.   In this show, Peter reveals the simple methods that anyone can learn about how to be a great team, business, sporting, family or company leader.   The secret hacks that…

AI research tool WALDO

Podcasting as a marekting platform