Shocking Analysis Shows the Most Valuable NIL Student-Athletes Aren’t Who You Think They Are
Curastory’s Tiffany Kelly unveils a surprising set of data that shows a segment of untapped value in college student-athletes
Read MoreWinfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
AUDIO EXCLUSIVE COMMENTARY: Everyone is Up-In-Arms About De-Influencing … And Shouldn’t Be
Jason Falls shares thoughts about the sudden irrational reaction to the De-Influencing trend
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The Gap in Creative Concepts and Strategy in Influencer Marketing
Noah Eisemann from Lumanu joins Winfluence to talk about various trials and tribulations of the influence space
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Building Influence in Brand Communities
Zeena Koda from 2K Games stops by to talk about the challenge of building influence through gaming communities
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How to Get First-Party Data From Your Community With Their Permission
Jeff Dwoskin from Stampede Social explains how a simple social media tactic can solve for the third-party data problem
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Translating Influence Marketing to the C-Suite
Stacey Danheiser helps us find ways to get executive and client buy-in for influence programs
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