Winfluence – The Influence Marketing Podcast

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

Tapping into Human Behavior to Be a Better Marketer

Nancy Harhut’s new book helps creatives and marketers dig into the human brain to better persuade audiences

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How to Leverage Podcasts as a Guest or Host

Spencer Carpenter of Outlier Audio shares tips for any business to use podcasting for marketing

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What Zencastr Has Done to Better Serve Podcasters

Platform CEO and founder Josh Nielsen shares the new and improved product set on Winfluence

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Exploring the Math & Science of Influencer Marketing

Gen.Video’s Bill Hildebolt has been cranking out great articles on influencer measurement. He stops by to discuss on Winfluence.

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A Deep Dive into Instagram with HubSpot’s Kipp Bodnar

The CMO of the Inbound Marketing company visits to share new insights on consumer behavior on Instagram

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What Happens When a Successful Creator Builds an Influencer Agency

The man behind Okay Tinashe on YouTube is now behind Sosani, which helps brands collaborate with creators

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Solving the Creative Gap in Snack-able, Vertical Video for Agencies

Lena Katz from Ampersand discusses the challenges traditional creatives have for brand content for social channels

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The Content Creator-to-Media-Empire Path of Black Southern Belle

How Michiel Perry leveraged her background to build a media brand from a community of like-minded consumers

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