Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
The Influencer Secrets of the Most Popular Dental Hygienist in the World
Corina Layton – a/k/a the Tooth Fairy – talks about her rise to millions of followers, dealing with brands and beyond
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Insights on Influence from Celebrity Social Media Managers
CrowdSurf’s Cassie Petrey shares her experiences as community manager to the likes of Britney Spears, Camila Cabello and more.
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It’s Time for a Gut-Check on Progress in Inclusivity, Diversity and Equity
Jacques Bastien of Shade sits in to talk about connecting with black and brown creators and consumers in the influence space
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What Influencers, Creators, & Brands Need to Know About The Law & Their Business
LegalShield’s Mike Fiffik joins Winfluence to talk about incorporating your creative business, FTC disclosures and more
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What is a Micro-Influencer and how do you leverage them?
Stack Influence’s William Gasner joins Winfluence to talk about the world of micro-influencers
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