Winfluence – The Influence Marketing Podcast

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

What would a TikTok ban mean in the U.S.? Let’s ask our friends in India!

Pooja ParasuRaman from Affable.ai joins Winfluence to share the impact of India’s 2020 TikTok ban to prepare us for a possible one in America

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What Impact Does AI Have on Influencer Marketing?

Daria Belova and Anne Pusakova from Hype Factory stop by Winfluence to talk AI, the Metaverse and Virtual Influencers

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Is Community the Last Great Marketing Strategy?

Mark Schaefer’s new book says community is it! Jason shares a recent conversation with him to hear him out.

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The Present and Future of B2B Influence Marketing

Long-time B2B influence strategist Rachel Miller joins Winfluence to talk shop and the future

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The Number One Indicator of Your Brand’s Success? Responsiveness!

New research from Jay Baer suggests that the time it takes for brands to respond may be the most important indicator of success

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Turning User-Generated Content into Your Brand’s Strength

EnTribe’s Adam Dornbusch joins Winfluence to talk about how to manage and leverage UGC systematically for your brand

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AUDIO EXCLUSIVE: Enough About Me … I Need to Know More About You

Jason Falls calls on Winfluence listeners to participate in an audience survey to help improve the show.

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Someone Has Made a Content & Business Management Platform for Creators

Influencers now can manage their content, agreements, calendars and engagement from a single platform called RellaSocial

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AUDIO EXCLUSIVE: How Not to be a Terrible Podcast Guest

In an audio feed exclusive commentary, Jason Falls rants about inconsiderate behavior from podcast guests

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