Jul 11, 2022
Leveraging Micro- and Nano-Influencers for Small and Local Businesses
Nick Wise of Reach Influencers talks about influencer marketing for small businesses
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Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
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Jul 5, 2022
A Cheaper, Faster Path to More Ideal Consumer Insights Through Influencers
Raadz offers brands a fast and cost efficient way to survey influencer audiences for insights
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Jun 27, 2022
Understanding Affinity to Find Success with Influencers
Affinity is the newest advanced method of influencer discovery. Jason Falls explains and offers a warning about relying on it too much.
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Jun 20, 2022
The Cocktail Party Method to Grow Your Own Influence
Author Nick Gray shares his tips from The 2-Hour Cocktail Party to help grow your true influence
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Jun 13, 2022
How to Leverage CSR and PR Channels to Influence
Jason Falls presents an excerpt from Marketing With Empathy by Sarah Panus that adds to the concept of influence marketing
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Jun 6, 2022
Expanding Your Reach�With or On Podcasts
Brittany Brown and Rob Winters from PodOps talk about the opportunity for creators and brands with audio
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May 30, 2022
What If We Have the Focus of Influencer Marketing All Wrong?
What if we have the formula for influencer marketing all wrong? What if all this organic content creation and brand collaborations is like driving the wrong way down…
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May 23, 2022
The Insights Software That Finds What Influences Consumers
Rand Fishkin's latest software venture, Sparktoro, is the software version of influence marketing
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May 16, 2022
What Metrics Should a Brand Ask for From Influencers?
Tourism Currents asked Jason Falls to look at their list. He did and shares it, plus commentary on Winfluence.
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May 9, 2022
Marketing and Influence in the Food, Restaurant, and Hospitality Industry
Food industry influencer Rev Ciancio visits Winfluence to talk about influencers and post-pandemic marketing in food and beverage
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