Winfluence – The Influence Marketing Podcast

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.

Exploring the Nuances of Global and Luxury Marketing with Influencers

Lara Schmoisman joins Winfluence to talk about her approach to marketing in the luxury segment and around the globe

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The Five Tells That Mean You Should Pass on Hiring an Influencer

Jason Falls uses the story of Sam Farha to illustrate how influencers and content creators can also clue you in to the hand they play

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Leveraging Podcasts to Enhance Your Brand of Influence

Christopher Hines shares his wisdom from The Business of Podcasting to help influencers and creators expand their repertoire.

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How Gary Arndt Engineered a Meteoric Rise to Podcasting Dominance

By year’s end, Everything Everywhere will likely have 1 million downloads per month, less than two years after it started

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Are Talent Managers & Managed Services Gouging Creators?

CashU co-founders say the creators are giving up as much as 40 percent of their fees to managers and managed services. We explore the topic.

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Building Smart Influence Approaches While Instagram Changes its Algorithms

Influence pro Katie Stoller joins Winfluence to talk Kylie Jenner, Instagram’s algo and managing smart influencer campaigns

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Leveraging AI to Find Micro-Influencers

Lionize.ai COO Austin Rosenthal joins Winfluence to discuss and debate micro-influencers

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Getting Out of Your Influence Marketing Comfort Zone

A short hike into the Rocky Mountains inspires a resolution to change from Jason Falls

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Moving Influencer Audiences Down the Funnel

SheSpeaks founder and CEO Aliza Freud joins Winfluence to talk about moving influencer audiences to convert

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