Sep 15, 2022
FEED DROP: B2B Influencer Wisdom from SAP’s Rachel Miller via The Business Storytelling Podcast
Christoph Trappe's past talk with Miller was so good, we wanted to just drop it in our feed!
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Winfluence – The Influence Marketing Podcast
Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.
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Winfluence – The Influence Marketing Podcast
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Sep 12, 2022
Exploring the Nuances of Global and Luxury Marketing with Influencers
Lara Schmoisman joins Winfluence to talk about her approach to marketing in the luxury segment and around the globe
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Sep 5, 2022
The Five Tells That Mean You Should Pass on Hiring an Influencer
Jason Falls uses the story of Sam Farha to illustrate how influencers and content creators can also clue you in to the hand they play
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Aug 29, 2022
Leveraging Podcasts to Enhance Your Brand of Influence
Christopher Hines shares his wisdom from The Business of Podcasting to help influencers and creators expand their repertoire.
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Aug 22, 2022
How Gary Arndt Engineered a Meteoric Rise to Podcasting Dominance
By year's end, Everything Everywhere will likely have 1 million downloads per month, less than two years after it started
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Aug 15, 2022
Are Talent Managers & Managed Services Gouging Creators?
CashU co-founders say the creators are giving up as much as 40 percent of their fees to managers and managed services. We explore the topic.
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Aug 8, 2022
Building Smart Influence Approaches While Instagram Changes its Algorithms
Influence pro Katie Stoller joins Winfluence to talk Kylie Jenner, Instagram's algo and managing smart influencer campaigns
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Aug 1, 2022
Leveraging AI to Find Micro-Influencers
Lionize.ai COO Austin Rosenthal joins Winfluence to discuss and debate micro-influencers
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Jul 25, 2022
Getting Out of Your Influence Marketing Comfort Zone
A short hike into the Rocky Mountains inspires a resolution to change from Jason Falls
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Jul 18, 2022
Moving Influencer Audiences Down the Funnel
SheSpeaks founder and CEO Aliza Freud joins Winfluence to talk about moving influencer audiences to convert
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