Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Rose & Rockstar: MQL Gumball Machines and Brand

Our second visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.

The Rockstar CMO Studio: Aligning Budget and Channels

Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.

The Rose & Rockstar: Connecting through Nostalgia and Tribes

Our virtual bar has a new name and its own show – welcome to The Rose and Rockstar – come enjoy a cocktail and a chat about marketing.

The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight

This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.

The Ian Picks Predictions for 2025 Episode

This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.

The Going Solo on Podcasting Episode

This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.

The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode

This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.

The 5 D’s of Personas and Valuable Friction Episode

This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer’s journey.

The 5 Reasons a CMO Gets Fired Episode

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.