This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer’s journey.

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.

This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.

Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization

This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.

This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.

This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.

This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.