Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Rockstar CMO Studio: 5 F’in’ Things from the Norwest B2B Benchmark Report

This week, Jeff is back from vacation, and he shares 5 F’in’ Things from the Norwest B2B Sales & Marketing Benchmark Report that caught his eye.

The Rose & Rockstar – Launching Valuable Friction

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction.

The Rockstar CMO Solo: Peering Into the Dark Funnel

This week, in a solo episode, Ian peers into the so-called dark funnel where 95% of potential buyers are hanging out.

The Rose & Rockstar: Efficient AI-Powered Zombie Processes

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.

The Rockstar CMO Studio – The Gartner CMO Quarterly Report

This week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.

The Rose & Rockstar: The Mullet Content Strategy

This week in The Rose and Rockstar, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy – The Mullet.

The Rockstar CMO Studio: Cathy at CMS Connect

This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.

The Rose & Rockstar – Free Work for Hire

This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.

A Rockstar CMO Solo Special: Creating a Real 90 Day Plan

This week, Ian shares a real example of creating a first 90 plan for a CMO role.