Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Rose & Rockstar: AI Strategy is *so* 2025

This week in our virtual bar, as we say cheers to the new year, Robert shares his view that having an AI strategy is yesterday’s news.

The Rockstar CMO Solo: 5 F’in’ AI Things from 2025

In a solo episode this week, as we close out the year and his regular guests enjoy the holidays, Ian shares 5 things that stood out from this year on the podcast, and unsurprisingly, they are all AI-related.

The Rose & Rockstar: Meet Lyla Rae Hightower

Something different this week in The Rose and Rockstar as we meet a new country music star, created by AI based on Robert’s music.

Cathy on Content: Was it Just AI in 2025?

This week, Cathy McKnight makes her regular visit to the studio to share her perspective on all things content for 2025 and thoughts for 2026.

The Rose & Rockstar: Are Websites Dead (Again)?

This week, in The Rose and Rockstar, we discuss the latest claims that our corporate websites are dead again.

The Rockstar CMO Studio: 2025 Wrapped

This week, in Jeff’s last episode of the year, before he takes off for the holidays, he and Ian discuss five things that stood out for them in 2025.

The Rose & Rockstar: Content Marketing in 2026

This week, in The Rose and Rockstar, over a cocktail, Ian and Robert look forward to what 2026 has in store for content marketing.

The Rockstar CMO Studio: Into the Brand to Demand Zone

This week, Jeff and Ian dive into some fresh research from 6Sense and Stein discussing the Brand to Demand Zone.

The Rose & Rockstar: A Nog for Less AI Froth in 26

This week, in The Rose and Rockstar, over a holiday cocktail, Ian and Robert wonder if the froth will be blown off AI, and we’ll return to the fundamentals in 2026.