Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Dip Into the Swimming Pool with Jeff, Constantly Learning with Lori Jones and Dating Our Content with Robert over a Cocktail Episode

This week Jeff Clark and Ian Truscott take a dip into the Rockstar CMO Swimming Pool, Ian chats with Avocet Communications CEO Lori Jones and Robert Rose ponders dating our content in the Rockstar CMO virtual bar.

The Ian, Jeff and Simon Grab MOps (Marketing Ops) and Robert Grabs a Cocktail (that is not Rented) Episode

Ian Truscott and Jeff Clark are joined by Marketing Operations expert Simon Daniels and Robert Rose gets topical with a chat over a cocktail about Elon Musk and rented land

The Jeff Shares Tips for Brand Research, Matthew Woodget has a Great Story and Robert Talks Tech over a Cocktail Episode

This week Ian chats with Jeff Clark as he shares some simple tips for brand research & measurement, Ian’s guest is Matthew Woodget of Go Narrative and over a cocktail Robert Rose suggests we back away from tech.

The A.I. and Marketing with Jeff, Brand Strategy and Innovation with Jo and Listening Before Speaking with Robert and a Cocktail Episode

Ian and Jeff discuss A.I in marketing, Jo Janssen makes her podcast debut talking about strategy and innovation in B2C and Robert shares a thought about waiting to speak in the Rockstar CMO virtual bar.

The Jeff Walks Like An Egyptian, Chris Smith Shares The Conversion Code and Robert is Managing Up with a Cocktail Episode

Jeff Clark is inspired by the pyramids in storytelling, author and agency founder Chris Smith talks about his book The Conversion Code and Robert Rose shares his advice for managing up over a cocktail in the virtual bar.

The Challenger Brand with Jeff, 3 Marketing Thoughts with Ian and a Strategic Cocktail with Robert Episode

This week Jeff Clark discusses being a challenger brand with our host Ian Truscott, Ian then shares 3 marketing thoughts before joining Robert in the virtual bar for a chat about being strategic.

The Journeys with Jeff, Tim Hines the Marketing Starter and Robert Unlocks Expertise over a Cocktail Episode

Ian Truscott and Jeff Clark discuss five different B2B buyers models, Ian’s guest is the Marketing Starter Tim Hines and Robert Rose shares how to unlock content from your experts..

The Jeff Clark’s 5th F’in’ Marketing Fundamental, Jill Ransome from Jitterbit and a Quantity Versus Quality Cocktail with Robert Rose Episode

Our host Ian Truscott concludes the 5 F’in’ Marketing Fundamentals series with Jeff Clark, he chats with Jill Ransome, CMO of Jitterbit and winds down the week with a cocktail with Robert Rose to discuss content quality versus quantity

The 4th Fin’ Marketing Fundamental with Jeff, Content Matters with Cathy and Robert Walks the Tightrope with a Cocktail Episode

Jeff Clark and Ian Truscott discuss the fourth of their 5 F’in’ Marketing Fundamentals, the customer journey. Cathy McKnight joins Ian for a chat about content strategy and Robert Rose is the virtual bar contemplating walking a tightrope and executing the plan.