Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.
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This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a…
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This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.
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This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing…
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This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail…
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This week, Jeff and Ian share 5 challenges with current marketing metrics, and Robert is the bar with a cocktail and some advice on attention.
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This week, Jeff and Ian chat with ChatGPT as it asks 5 f’in’ questions about product adoption, and Robert suggests a cocktail while he searches for answers about…
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Jeff shares 5 things to consider when you have a new product or new market, and Robert has a cocktail and ponders the death of the follower.
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Jeff shares his 5 steps for planning large-scale B2B campaigns, and Robert has a cocktail and a thought about Apple.
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Jeff is back to discuss Frontline Marketing, but Robert had to miss the bar, so Ian has gin and a story.
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