Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Rose & Rockstar: Are Websites Dead (Again)?

This week, in The Rose and Rockstar, we discuss the latest claims that our corporate websites are dead again.

The Rockstar CMO Studio: 2025 Wrapped

This week, in Jeff’s last episode of the year, before he takes off for the holidays, he and Ian discuss five things that stood out for them in 2025.

The Rose & Rockstar: Content Marketing in 2026

This week, in The Rose and Rockstar, over a cocktail, Ian and Robert look forward to what 2026 has in store for content marketing.

The Rockstar CMO Studio: Into the Brand to Demand Zone

This week, Jeff and Ian dive into some fresh research from 6Sense and Stein discussing the Brand to Demand Zone.

The Rose & Rockstar: A Nog for Less AI Froth in 26

This week, in The Rose and Rockstar, over a holiday cocktail, Ian and Robert wonder if the froth will be blown off AI, and we’ll return to the fundamentals in 2026.

Cathy on Content: Adobe, Semrush, and Practice vs Insanity

This week, Cathy makes her monthly visit to the studio and shares her perspective on the acquisition of SEMRush by Adobe and some fresh insight she’s published.

The Rose & Rockstar: Still Thanking LinkedIn?

This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the apparent changes in LinkedIn from community to attention.

The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset

This week, Jeff and Ian kick off predictions season by discussing a prediction from MomentumABM about a 2026 marketing reset based on five forces.

The Rose & Rockstar: WTF Does Being Good at AI Mean?

This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a recent study and article in Inc. magazine into generative AI’s Dunning-Kruger effect.