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Cathy on Content: 5 Skills Marketers Need for Agentic AI
This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.
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The Rose & Rockstar – This Old Marketing Milestone
This week in The Rose and Rockstar, over a refreshing cocktail, Ian congratulates Robert on 500 episodes of his podcast and finds out what he’s learned.
The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs
This week, Jeff Clark, former Forrester Research Director, and our host,...
The Rose & Rockstar: Robert’s Writing Habit
This week in The Rose and Rockstar, over a refreshing cocktail, having just published his fifth book, Ian asks Robert about his writing habit.
The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals
This week, Jeff and Ian review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.
The Rose & Rockstar: Is it Time You Reddit?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers.
The Rockstar CMO Studio: Seeking the Hidden Buyer
This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.
The Rose & Rockstar: Has Marketing Lost Its Creative Heart?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert – Is marketing losing its creative heart?
Cathy on Content: Should CMOs Still Care About CMS?
This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs