Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

Cathy on Content: Adobe, Semrush, and Practice vs Insanity

This week, Cathy makes her monthly visit to the studio and shares her perspective on the acquisition of SEMRush by Adobe and some fresh insight she’s published.

The Rose & Rockstar: Still Thanking LinkedIn?

This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the apparent changes in LinkedIn from community to attention.

The Rockstar CMO Studio: A Prediction of a 2026 B2B Marketing Reset

This week, Jeff and Ian kick off predictions season by discussing a prediction from MomentumABM about a 2026 marketing reset based on five forces.

The Rose & Rockstar: WTF Does Being Good at AI Mean?

This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a recent study and article in Inc. magazine into generative AI’s Dunning-Kruger effect.

The Rockstar CMO Studio: The ART of the Revenue Department

This week, Jeff and Ian discuss whether you can create a revenue department around ART and their 5 F’in’ Marketing Fundamentals

The Rose & Rockstar: Pritchard’s 5 Fundamentals

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a keynote from P&G’s Marc Pritchard on his 5 marketing fundamentals.

Cathy on Content: The CMO Identity Crisis

This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.

The Rose & Rockstar: Different

This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic – Different by Youngme Moon

The Rockstar CMO Studio: Marketing with a Cause

This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.