Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
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Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
This week, in The Rose and Rockstar, over a holiday cocktail, Ian and Robert wonder if the froth will be blown off AI, and we’ll return to the…
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This week, Cathy makes her monthly visit to the studio and shares her perspective on the acquisition of SEMRush by Adobe and some fresh insight she’s published.
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This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the apparent changes in LinkedIn from community to attention.
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This week, Jeff and Ian kick off predictions season by discussing a prediction from MomentumABM about a 2026 marketing reset based on five forces.
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This week, in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a recent study and article in Inc. magazine into generative AI’s Dunning-Kruger effect.
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This week, Jeff and Ian discuss whether you can create a revenue department around ART and their 5 F’in’ Marketing Fundamentals
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This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a keynote from P&G’s Marc Pritchard on his 5 marketing fundamentals.
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This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.
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This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic - Different by Youngme Moon
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This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.
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