Rockstar CMO FM

Hosted ByIan Truscott

Host Ian Truscott is a techie turned CMO and while he's no rockstar, in this weekly podcast he chats to the true rockstars, his fabulous guests and chums, to share a wide range of practical experience and advice that they call marketing street knowledge. Learn more, follow and get the show notes at https://rockstarcmo.com.


All Episodes

The Good Budget Housekeeper and Renting Success Episode

This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.

The 5 F’in’ STARS and Content Beyond Websites Cocktail Episode

This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond your website.

The STARS and a Cocktail of Generalist and Specialists Episodes

This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in your team.

The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode

This week Ian shares a book chapter, and Robert has some tips to refresh your content.

The Cathy on Content and Robert on SEO, Expresso and Tequila Episode

This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.

The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode

This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.

The Grant Johnson MPI Special Episode

This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.

The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode

This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy.

The 5 Steps for Metrics and Authentic Pride Over a Cocktail

This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month.