This week, Jeff continues his vacation and Ian shares a thought on card counters and what marketers can learn, he chats with Keith Smith host of The Fuel Podcast and there is a change in the virtual bar as Ian is joined by branding expert Todd Irwin.

This week Jeff is away so Ian goes solo discussing FOFU (Fear of F’in Up), Ian shares the interview he did with Seth Goldstein for Entrepreneur’s Enigma and Robert asks with AI and programmatic advertising does marketing ruin everything?

This week Jeff and Ian dive into their experience of B2B influencers, Todd Irwin of Fazer returns to discuss brand acquisition and Robert shares a thread over a cocktail.

This week Jeff asks Ian about his standard set of five B2B marketing personas, Matthew Woodget of Go Narrative returns for discuss his book and Robert shares his point of view architecture

This week Jeff turns the tables on Ian and asks him about his 5 steps for creating personas, Cathy McKnight returns to chat compatibility and Robert has advice if your marketing budget is becalmed.

This week Jeff Clark steps us through discovering your Ideal Customer Profile, we go backstage with a builder of multiple international agency groups Tim Ringel and we discuss 3 I’s (Inspiration, Implication and Initiation) with Robert Rose over a cocktail.

This week Jeff Clark discusses a model for measuring your brand, we go backstage with Mark Ordover and learn about media trading and over a cocktail Robert Rose talks about ChatGPT

This week Jeff Clark shares his 5 F’in’ Fundamentals for B2B Campaigns, we go backstage with co-founder of Vermouth Beauty Jill Jago and Robert Rose is in our virtual the bar talking about organising our content.

This week Jeff shares a model for customer marketing, Ian goes backstage with Connor Altier, Global Brand Strategy Lead at Reebok and Robert is in the bar sharing some marketing mnemonics