Jul 2, 2025
The Rockstar CMO Studio: Cathy’s Orchestrated Content
This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.
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Rockstar CMO FM
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Rockstar CMO FM
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The Rockstar CMO F'in' Marketing Podcast
Does the world need another f'in' marketing podcast? Our host and 4xCMO Ian Truscott asked this in 2020, and the world said "no", but he did it anyway - and each week with his guests and chums, he shares B2B marketing street knowledge - the authentic, practical marketing strategy advice that will bring out the rock star marketer in you. Learn more, follow, and get the show notes at https://rockstarcmo.com.
Jun 28, 2025
The Rose and Rockstar: Educating the LLMs
This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our…
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Jun 25, 2025
Rockstar CMO Studio: Budget Benchmarking
This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.
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Jun 21, 2025
The Rose & Rockstar: The From Line
This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.
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Jun 18, 2025
Rockstar CMO Studio: What say you Simon?
This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.
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Jun 14, 2025
The Rose & Rockstar: AI is Fiiiiiine
This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.
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Jun 11, 2025
The Rockstar CMO Studio: 5 F’in’ Event Tips
Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.
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Jun 7, 2025
The Rockstar CMO Solo: Creating ART with Content Marketing
This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.
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Jun 4, 2025
The Rockstar CMO Studio: Cathy on Acquisitions
This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.
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Jun 1, 2025
The Rose & Rockstar: Uncommon Value
Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host…
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