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The Rose & Rockstar – Launching Valuable Friction
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction.
All Episodes
The Rockstar CMO Solo: Peering Into the Dark Funnel
This week, in a solo episode, Ian peers into the so-called dark funnel where 95% of potential buyers are hanging out.
The Rose & Rockstar: Efficient AI-Powered Zombie Processes
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
The Rockstar CMO Studio – The Gartner CMO Quarterly Report
This week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.
The Rose & Rockstar: The Mullet Content Strategy
This week in The Rose and Rockstar, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy – The Mullet.
The Rockstar CMO Studio: Cathy at CMS Connect
This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.
The Rose & Rockstar – Free Work for Hire
This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.
A Rockstar CMO Solo Special: Creating a Real 90 Day Plan
This week, Ian shares a real example of creating a first 90 plan for a CMO role.
The Rose & Rockstar: Culture Jacking
This week in The Rose and Rockstar, Robert shares some timely thoughts on how B2B marketers can use culture jacking.