Research questioning techniques, gamifying campaigns, The Dictator Game, Cadbury’s Smash and Dexy’sIan Murray – the research genius behind ‘Gut Instinct’, ‘The Empathy Delusion’ and ‘The Aspiration Window’, reveals some of the secrets to his research methods, including how to gamify products in order to get the best responses. Ian also demonstrates the perfect questioning techniques that help brands understand their customers and also discusses the incredible exercise – The Dictator Game, revealing all our hidden biases. We finally get to play ‘Show & Tell’ and Ian reveals his all-time favourite music track and book.

How LinkedIn is using research to create a sense of community & the ‘Dictator Game’

The Author of The Empathy Delusion, Gut Instinct and The Aspiration Window on the value of qualitative research in agency growth

Ad industry guru James Murphy, founder of Adam & Eve and New Commercial Arts on the state of the advertising industry

Everything you wanted to know about the podcasting market, influencing and moonshine!

Industry research discussed and dissected

Using networks to drive new business

The sweary one. Creative Director and film producer Nick Galanides on crap music used in adverts

New business and Public Relations