The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!


All Episodes

Tom Ridges – GDLabs: Life after cookies & the ‘Cold Start’ problem

Our love/hate relationship with cookies is about to end – how do we find our customers now? Tom’s GDLabs uses AI and data science to predict and locate your customer hot spots. A simple and logical, yet hi-tech solution for your agency.

Helen Calcraft – Lucky Generals: Always on a Mission

Oops we did it again! Helen Calcraft of Lucky Generals on the art of new business, account management, great clients, great agencies, entrepreneurs, philanthropists, Top 3 ad campaigns of all time and the importance of having a mission.

Victor Houghton – VH Insights: Living in the office, or working from home? The new working model

Facts to win new business meetings. The Great Resignation, WFH impact on social skills, the 4-day working week, nomad villages and working in a ghost town.

Brad Farris – Anchor Advisors: The 4-point strategy for agency growth

Breaking through the $1 million barrier for sustainable agency growth using new business development. Recruitment, leadership coaching, delegation.

Beehive: How to Avoid Digital Brand Bullshit

Creative legends Tim Hollins, Greg Jordan and Martin Galton discuss their new book demystifying digital jargon to help you focus on the important things. Much hilarity here.

James Hillhouse – Commercial Break: Advertising’s common problem

How to create the right environment for growing new talent | How WFH has made problems worse | The new business career path | Are working class people more creative?

Ben Salmon – Crank: You’re Doing eCommerce All Wrong!

Ben Salmon makes eCommerce fun! The differences between mobile and desktop consumers. eCommerce measurement maturity. How to prioritise your digital spend. Digital Revenue as a percentage of Total Revenue for annual reports.

Andy Nairn – Lucky Generals: Working Class Hero

The definition of luck, alternative creative strategies, how Commercial Break organization helps widen the creative talent pool, how to on-board working class talent, is the creative industry too left wing? What makes a great client,

David Bancroft – Tech 23: Will HR ever be the same?

The value of LinkedIn, how to develop a network, HR industry growth and challenges, opportunities in cyber & crypto, equality and sales management.