The Fuel Podcast

Hosted ByKeith Smith

Interviews with leaders of companies from all areas of business on how they generate sales. What tactics do they use for their particular industry and how can you learn new tricks for your industry – all delivered with a jaunty perspective for your listening enjoyment!


All Episodes

Simon Raybould – Aware Plus: The secrets of great presentations

How to make a point when telling a story. Hygiene factors of presenting. Story telling with truth. Why introverts make great presenters. Working on your weak spots

John Espirian: Author, Content DNA – The stairway to LinkedIn heaven

The benefits of using video, stop liking and start commenting, why view counts are misleading, optimising your profile, how to sign up for John’s LinkedIn leaders course, how to prune your network, the five best content types,

Ian Farrar – Far North: Personal branding & the rise of the SME

Develop your own personal brand, basic rules of sales & marketing for SMEs, Innovative coaching ideas, Is TV advertising dead? Karma-driven business models, sweary bunnies and hot curries.

Andrew Morgan – Wayout Consulting: 5 basic rules of new business

Why vision and values mean so much, getting buy-in from the top, telling stories to drive sales, using content to create awareness, planning for inspiration, the importance of being yourself, top three non-digital new business-winning strategies.

Alex Sibille – Co-Founder, The Future Factory: Makin’ it rain!

Why marketing needs to work off a new business plan. How to create a new business plan. What makes TFF people different & getting trapped in an elevator with Elon Musk.

Jorn Socquet – CEO, Fluent Beverages: Innovating in the CBD drinks industry

Launching Cannabis products, the role of marketing, content marketing and social media, the death of the 30-second commercial, the benefits of influencer marketing, how to address stress, horses as marketers & how to manage complex agency relationships

Vanessa Green – Greenlight Content: Authenticity in new business

Fact-based content marketing, the importance of being genuine, regulating social media, the dangers of user-generated content, the Inbound movement, New Year’s digital marketing resolutions, Godwin’s Law and advice for blog writing.

@MayKingTea: The social dilemma for new business & FOMO

Effectively run conferences & exhibitions using social media, content for lurkers, how to engage new business prospects on social media and how FOMO works.

The Christmas special: Hank Blank – How CMOs are adapting in the USA

How to be a CMO’s best supplier Why you should over-service existing business, internal agencies are back! what to do when you get a new boss.