Winfluence – The Influence Marketing Podcast

Hosted ByJason Falls

Want Instagrammers and YouTubers to mention your brand? Or do you want to influence an audience to buy your product? Winfluence – The Influence Marketing Podcast explores the world of influencer marketing from a strategic perspective to help your influence efforts align with driving business value. Host Jason Falls, author of the companion book Winfluence: Reframing Influence Marketing to Ignite Your Brand, interviews brand managers, agency strategists, software vendors and influencers themselves to uncover the art and science of influencing audiences to try, buy or think differently. There’s a difference between using influencers and actually influencing. Discover that difference and explore both online and offline influence on Winfluence.


All Episodes

Turning User-Generated Content into Your Brand’s Strength

EnTribe’s Adam Dornbusch joins Winfluence to talk about how to manage and leverage UGC systematically for your brand

AUDIO EXCLUSIVE: Enough About Me … I Need to Know More About You

Jason Falls calls on Winfluence listeners to participate in an audience survey to help improve the show.

Someone Has Made a Content & Business Management Platform for Creators

Influencers now can manage their content, agreements, calendars and engagement from a single platform called RellaSocial

AUDIO EXCLUSIVE: How Not to be a Terrible Podcast Guest

In an audio feed exclusive commentary, Jason Falls rants about inconsiderate behavior from podcast guests

Shocking Analysis Shows the Most Valuable NIL Student-Athletes Aren’t Who You Think They Are

Curastory’s Tiffany Kelly unveils a surprising set of data that shows a segment of untapped value in college student-athletes

AUDIO EXCLUSIVE COMMENTARY: Everyone is Up-In-Arms About De-Influencing … And Shouldn’t Be

Jason Falls shares thoughts about the sudden irrational reaction to the De-Influencing trend

The Gap in Creative Concepts and Strategy in Influencer Marketing

Noah Eisemann from Lumanu joins Winfluence to talk about various trials and tribulations of the influence space

How to Make Live Streams & Webinars More Engaging

Lux Narayan of StreamAlive joins Winfluence to talk about engaging your video audiences

Valuing Influencers for Big Brands & Startups

Kyle Peters from Nestle discusses influencer marketing from multiple perspectives