MPN
Your Bounce Rate is Too Low
On Episode 5 of take5 we take a close look at bounce rate and discuss some common logical fallacies around the meaning of those rates. We are conditioned to think too high is bad and too low is not any better but what could be some reasons that the bounce rates are not telling the…
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CoronaRadio 7.6 – The Connoisseur, Bruce Turkel
Audio version of Bruce Turkel interview on CoronaTV is now up. There’s so much talk these days about technology, digital, mobile or social media and that’s fine. The problem is that it’s often tactics in search of strategy. So many…
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OTS 203: Journey Through a Soundwave – Phil Gerbyshak
Today’s guest works with sales professionals and business owners to integrate social selling and social media into their business. He knows SALES. He’s a sales speaker, a sales expert, a sales trainer, a sales leader mentor, a sales podcaster, and a…
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Building the HBO Brand with Jason Mulderig
“When it comes to HBO it’s really about quality, distinction, and uniqueness. And looking for stories that haven’t been told before.” As Senior Vice President at Warner Media, Jason Mulderig is responsible for everything related to the HBO…
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Episode 16 Pt 2: Ian Truscott – Appropingo & RockstarCMO
The perils of vendor blogs for thought leadership, how the voice is the future of marketing and video as part of your personal branding.
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Episode 16: Ian Truscott – Appropingo & RockstarCMO
The pointlessness of data sheets, the five Rs of content marketing, how the voice is the future of thought leadership and video as part of your personal brand
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Rockstar CMO FM #17 CMO Sally Yates, Anonamau5 and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to Sally Yates, CMO Xceptor, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.com This week Ian suggests taking a look at articles on Rockstar CMO by our anonymous agency insider Adnonamau5, specifically…
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The Amazing World of Ad Fraud
A recent ISBA Programmatic Supply Chain Transparency Study – found no transparency and that 15% of ad spend simply “disappears” into the system, without a trace. Only about 50 cents of every dollar of programmatic spend goes to the publisher As…
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