HUB 495 AUTHOR PANEL – Cornelia Kawann, Karen Kaufman, and Sandy Gerber
You’ve got a big idea for a book—but is it the right book for your business? Many entrepreneurs jump into writing without fully clarifying why they’re writing or how the book fits into their long-term strategy. Without a clear purpose, the message often gets diluted—and the book, while well-intentioned, ends up disconnected from the offers…
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