On episode #51 of the Rethink Marketing Podcast, Eric and Colin consider the consequences and benefits of cutting a marketing tactic that’s underperforming. As marketers and business leaders, it can often be challenging to know what the right moves are when it comes to pruning your marketing mix. How will the rest of your advertising…
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What brands should avoid to be successful with influencers; micro and nano influencers; paid social distribution; measurement & Kelly’s mistake you can learn from.
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This past weekend, my sister gave me one of the most thoughtful gifts I have ever received—a stack of letters I had written to my grandparents back in the 1980s. This inspired me to record and share this episode with you. Reaching out and…
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“I start with the transformation and work backward. What happens when the customer experiences your brand?” Allie Martin has a holistic approach to brand building that she’s refined over the last decade. Through her work, she helps brands find…
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Jeremy Slate is the founder of the Create Your Own Life Podcast, which studies the highest performers in the world; including the former CIA Director, Super Bowl Champions and even a three-time Indianapolis 500 winner.
He studied literature at Oxford…
The benefits of using video, stop liking and start commenting, why view counts are misleading, optimising your profile, how to sign up for John’s LinkedIn leaders course, how to prune your network, the five best content types,
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This week, it’s our 50th episode, considered the golden anniversary. In this episode, Ian Truscott chats with Rockstar CMO Advisor Jeff Clark in the now regular “One hit wonder or Wonderwall” segment. They discuss if all that glitters in Account-Based Marketing (ABM) is marketing gold. In the interview segment, we learn about “The Favouribility Journey”…
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This week I turned to 4 of my previous 206 guests, who all share a very specific theme in common: community. From Podcamp to SxSW to Sherlock Holmes to crayon to the Hero Club…and that’s just Aaron Strout. Kidding! You’ll also hear from Dave Delaney, Tricia Benn and Scott Monty. Each of my 4 guests…
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