Marketing Podcast Network

Digging Deeper

Creativity is a path to problem solving, a way to captivate, build meaningful connections and inspire action. In this weekly podcast from CORNETT, a creative agency in Lexington, Kentucky, host Jason Falls interviews creatives, executives and thought leaders to see how they harness the not-so-secret weapon of creativity to create business advantages.

Website

Current RSS feed profile

Digging Deeper

RSS feed

Oct 27, 2020

The Shifting Scope for Creatives and Creativity

With the ever-changing landscape of marketing, creatives have a moving target and David Bonner knows how to hit it

Oct 27, 2020

The Shifting Scope for Creatives and Creativity

The creative scope of work has changed in the last decade. Copywriters, art directors and designers are being called upon to do very different work thanks to the…

Oct 20, 2020

Is Your Business Built to Suck?

Joseph Jaffe's latest book says most corporations are built to suck and the era of the corporation is over. He explains on Digging Deeper.

Oct 20, 2020

Is Your Business Built to Suck?

Few people have had the impact on marketing and how marketers think in the last 15 years Joseph Jaffe has. From his five best-selling books to his frequent…

Oct 13, 2020

The Delicious Creativity Behind Honey Baked Ham

Honey Baked Ham CMO Jo Ann Herold joins Digging Deeper to talk creativity, marketing and more

Oct 13, 2020

The Delicious Creativity Behind Honey Baked Ham

Honey Baked Ham CMO Jo Ann Herold oversees a brand with over 400 retail locations, a booming direct-to-consumer business and an indelible brand. She joined Christy Hiler and…

Oct 6, 2020

Can You Engage Influencers Without Paying Them?

ApexDrop's Zak Stahlsmith joins Jason Falls to talk influencer marketing and how micro and nano influencers can be engaged with little more than product.

Oct 6, 2020

Can You Engage Influencers Without Paying Them?

ApexDrop's Zak Stahlsmith joins Jason Falls to talk influencer marketing and how micro and nano influencers can be engaged with little more than product.

Oct 6, 2020

Can You Engage Influencers Without Paying Them?

Zak Stahlsmith of ApexDrop which is a company based in Erie, Pennsylvania. They have a decidedly different take on influence marketing, one that I think is important for…

Sep 29, 2020

How to Better Manage Social Media and Creative Workflow

Planable CEO Xenia Muntean shares ideas on collaboration, social content management, creation and more