For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #326: The (Metaverse) Winter of Our Discontent

Despite the doom-and-gloom headlines, the metaverse is still coming — and communicators still need to pay attention

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FIR Interview: PRophet Founder and CEO Aaron Kwittken

While journalists are sick of spray-and-pray pitches and press releases, they are equally heartened to see pitches that are tailored to their interests. As Artificial Intelligence (AI) has gained prominence since the November 2022 public release of ChatGPT, more public relations practitioners may be open to the idea of using AI to help identify the…

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FIR #325: Making AI-Generated Brand Magic

Coca-Cola Leverages OpenAI’s Generative AI Tools in Consumer Contest

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FIR #324: Pitching Original Content

Should communicators withhold original content from their pitches to the media?

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FIR #323: Outright Theft or Fair use?

How generative AI tools learn is at the heart of a copyright lawsuit

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FIR #321: Terrible, Horrible, No Good, Very Bad Crisis Comms

Norfolk Southern violated just about every crisis communication rule following the E. Palestine derailment

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FIR #322: If Not Twitter, Then Where?

Twitter plays some unique roles. Are any alternatives equipped to take them over?

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FIR #320: The Chorebots of 2033

The fusion of AI and robotics doesn’t seem so far-fetched anymore, does it?

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FIR #319: Return to Work Mandates Damage Engagement and Productivity

Declining productivity and engagement rates coincide with requirements to come back to the office

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