For Immediate Release
Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.
FIR #326: The (Metaverse) Winter of Our Discontent
Despite the doom-and-gloom headlines, the metaverse is still coming — and communicators still need to pay attention
Read MoreFIR Interview: PRophet Founder and CEO Aaron Kwittken
While journalists are sick of spray-and-pray pitches and press releases, they are equally heartened to see pitches that are tailored to their interests. As Artificial Intelligence (AI) has gained prominence since the November 2022 public release of ChatGPT, more public relations practitioners may be open to the idea of using AI to help identify the…
Read MoreFIR #321: Terrible, Horrible, No Good, Very Bad Crisis Comms
Norfolk Southern violated just about every crisis communication rule following the E. Palestine derailment
Read MoreFIR #319: Return to Work Mandates Damage Engagement and Productivity
Declining productivity and engagement rates coincide with requirements to come back to the office
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