The first and longest-running podcast for professional communicators.
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The first and longest-running podcast for professional communicators.
“Share of model” refers to the frequency or prominence with which a particular brand, keyword, or phrase appears in an LLM’s responses to user prompts relative to competing…
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The desire to stand out has declined significantly over the last 20 years, according to a new study. That has serious implications for society, business, and communicators. Meanwhile,…
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As we reported nearly a year ago, communication’s influence is growing among organizational leadership. However, in many companies, executive acceptance of communication may be taking a worrisome turn…
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Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.
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The End of the Generative Artificial-Intelligence Bubble The End of Investors’ Generative AI Honeymoon Will Generative AI Really Pay Off? Generative AI Seed Funding Drops 76% As Investors…
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A faulty software update caused the biggest IT outage in history, affecting everything from commercial airline flights to hospitals. The crisis communication demands on CrowdStrike were enormous. How…
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The headline is a bit dramatic but it was hard to pass up the “Shadow” reference. In fact, Shadow AI refers to employees covertly using generative AI tools…
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For years, Tractor Supply has touted its values and how firmly it has committed to them, as demonstrated by the fact that the Tennessee-based retailer recently set new…
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Share of voice, share of search, share of conversation—brands are forever measuring their share in whatever space they want to dominate. Now that people are seeking answers from…
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