For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #311: What Communicators Can Learn From Librarians

Library TikTok has attracted teens to books and libraries. Can marketers emulate their organic success?

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FIR #310: Shake Up Your Work-From-Home Routine

Productivity might dip once your routine gets stale. Is it time to spice things up?

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FIR #308: Here Come Virtual Workers

For about $14,800 per year, you, too can have a virtual person do your bidding.

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FIR #307: We’ll Pay You…In A Year

Keurig Dr. Pepper has whipped up controversy with its 360-day payment terms

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FIR #306: Brand Name Pronunciation as a Marketing Ploy

Brands are taking advantage of consumer difficulty getting their names right

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FIR #304: Reaching Employees Through Social Medi

Some of your employees are already engaging with your LinkedIn presence. Why not communicate with them there?

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FIR #303: The Quest for a Twitter Alternative

Is it Post.News? Mastodon? And what’s holding everyone back from a mass migration?

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FIR #302: Blockchain’s Widely Exaggerated Demise

Despite proclamations that blockchain never held any promise, innovations just keep on coming

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