For Immediate Release

Neville Hobson and Shel Holtz analyze the news in digital and social media for communications professionals.

FIR #298: Social Listening in a Post-Twitter World

If Twitter Fails, Will the Ability to Monitor Social Media Trends Die With It?

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FIR #296: What Elon Musk Can Learn from Patrick Collinson

Twitter’s mishandled layoff stands in stark contrast to the compassionate approach taken at Stripe

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FIR #295: The Value-Add Potential of NFTs

At an NFT conference in London, the buzz wasn’t about digital art investments

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FIR #294: What Hath Elon Wrought?

Interbrand is advising companies to pause Twitter advertising. Here’s why.

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FIR #293: Big Changes at Wikipedia

Non-Wiki Tech Will Make Life Easier for New Volunteer Editors

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FIR #292: The Sure And Steady Evolution of NFTs

From Anthony Hopkins to a San Diego car wash, savvy creators are experimenting and succeeding

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FIR #291: Adding AI to Applications

Standalone AI tools are fun but baking them into larger applications is where the real benefits happen

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